A Good Take On Customer Service

Customer service is something we always expect to be good. Regardless of the product or company, if you search the Internet you can probably find several horror stories as well as several glowing reviews. On this note, I came across a good post titled “Thoughts on Finding Good Customer Service” which has a very good take on customer service as a whole.

I highly encourage taking a few minutes to read this as the article brings up several good points. The statement which really sums it up is:

When we, as a customer, immediately boil a transaction down to the minimal dollar, we usually lose in the long run.

Simply put, when you go to “bargain” retailers don’t expect good service or product knowledge. You are most likely there to begin with because you want to pay least amount possible and these types of retailers accomplish this by not investing in their employees (i.e. little, if any, product training or continuing education). Of course, there are exceptions to rule, but generally this holds true.

Remember, customer service is driven by consumer demand. If you have a poor service experience and continue to spend money on the product or with the company, don’t expect anything to change. You always get what you pay for.

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  • Brian

    Yep. I have heard a salesperson say to a customer “Do you really WANT the cheapest?” The customer was complaining about the price of installation at a high end home theater integrator. The whole point of going to a place like that was for the superior installation/support.

    The cheapest is always available–but it might not be what you really want.

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