Man, it has to be embarrassing when a company so colossally screws up the message. This is what happened this morning when it came out that AT&T was going to offer free wireless access to all Iphone users at the more than 17,000 AT&T wifi hotspots across the country.
Excitement mounted at sites like Iphone Alley and Gear Diary. The only problem was…
It wasn’t true. AT&T made a big mistake. According to CNET:
For the second time in less than six months, AT&T mistakenly published a notice on its Web site indicating that Apple iPhone users would get free access to the wireless operator’s more than 17,000 Wi-Fi hot spots around the country.
The notice was on the AT&T website for an hour before it was removed. AT&T issued the statement:
“We have not made any announcement regarding free Wi-Fi and iPhone. The Web page was posted in error and is being removed.”
OK, here’s the big question: Why did this happen? Again?! (it happened in May, too). Somebody at AT&T obviously typed this announcement and posted it. These things don’t appear on their own. So, that means that somewhere in the deep, dark crevices of AT&T, we either have rouge employees who are practicing wishful thinking or trying to embarrass the company or we have real intentions within AT&T to offer free wifi and somebody just jumped the gun before they were ready to make the official announcement.
Which is it?
One thing is clear: this makes AT&T look REALLY bad. You just don’t pull these kinds of stunts.

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