There’s a couple of instant rejection lines that seem to happen quite often. So, lets look at what to avoid.

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First, if you want to get anywhere you have to be a little personal about it. Unless I’m specifically on someone’s list, seeing ‘Dear friend’ or ‘Dear Joint Venture Prospect’ or ‘Dear Online Marketer’ at the header of a joint venture proposal screams SPAM to me. I don’t want to see bulk mailed joint venture offers unless I’m on the persons list. It’s as good as spam. With the increased amount of people doing this and trying to make contacts nowadays, this is definitely something you want to avoid if you want to get any sort of response at all.

Keep in mind what you’re aiming for here. Surely it’s worth more than just a bulk mailed junk email to hundreds of people. Again, we’re looking for quality over quantity, so bulk mailing a large list shouldn’t even cross your mind. Some may take note, but the important ones with the personal lists won’t look at you twice.

Subject Line

The same applies to the subject line. You’ll likely be talking to these people directly. I know you’re trying to sell them on something, but there’s no need to try and trick them into reading your mail. Make sure your subject line is personal, simple and to the point. In this case, ads are different. You don’t want your prospects overlooking your offer because they mistake it for another ad or another bulk mailed piece of junk.

A little time and personalization gets you everywhere. You know what I like to see and what brings me the most response? A simple, non confusing “Name Here, Joint Venture Proposal”, or something to that effect. It doesn’t have to be any more than that to be intriguing. Who wouldn’t open it up to see what they’re being offered and what they get out of it? I sure would and indeed do.

Here’s a couple of bad ones that I’ve run into on occasion. “Wow, we are going to make so much money”. Or “This is the most important deal you’ll ever make”. That screams SPAM to me. The people you’re trying to really get hold of here are established and hold more interest in other people trying to further their current business than trying to sell them stuff.

How to Personalize For High Acceptance Rates

Remember earlier in the course I talked about subscribing to lists, getting to know people and their products, and the market they have access to? Well it wasn’t just so that you get access to the right kind of lists. It was much deeper than that. It has to do with empathy. A little connection that you need to make if anyone is going to take any notice of you at all.

This is so easy to do, yet from my experience hardly anyone does it.

So there we have it, it’s all plain sailing so far. Simple subject, personalized greeting and an introduction. Putting it like that, it’s putting it in terms of real life and is just the basis for meeting new people. A greet, and an introduction. It seems just like common sense. Maybe that’s why people don’t do it? It’s just taken for granted. Don’t fall into that trap though, whatever you do.

“Hey [your name here], this is Joe Bloggs, a subscriber of your Marketing Tactics E-zine” or “Hey [your name here[, this is Joe Bloggs, a subscriber to your personal list".

Now that's something that I'd like to hear. I don't have a problem with reading my subscribers' e-mails, especially when I know it's a real person and they've proved it by naming my list or one of my products in the introduction. Fact of the matter is, if you're an outsider or some random person I probably won't have time for you. And neither will any other list owner you e-mail. But if you're on my list and know the names of my products and the market my list is aimed at, I am going to listen. Why? Simple really, because you're one of my long time customers or my long time affiliates. Something that makes you pure gold and a valuable asset to me. I want to keep you because you weren't cheap or easy to get hold of in the first place.

This is another reason why bulk is out of the question for this type of method. You can't bulk mail hundreds of joint venture prospects and tailor the whole offer to them, their lists and what you've learned whilst being subscribed. It's more effective to do this one by one, the non-automated slow way. The results that come back sure are worth it too.

Being Different Helps Your Cause, But Be Careful

You cannot forget to actually tell your prospect what they're dealing with here.

A quick short, sharp introduction to your product is the next step. I've seen this one done in a strange way, too. Sometimes you see a big long-winded sideshow about what I'm going to get out of it. By the time I'm done reading, I'm even more confused than before you explained.

Whatever you do, don't forget to tell people what your product is. It doesn't have to be a sales letter or anything like that. Make sure you introduce your product. The result is really kind of amusing when people don't do this or when they do it in a boring and non caring way. Here's an example of the boring non caring way for you: "I'm writing to you because I just launched a new e-book about marketing and thought you might be interested it promoting for me". And then this person proceeds to talk about how much money I'm going to make out of it.

Hmm ok, that doesn't tell me anything. You wrote a new book, congrats. About the only thing that's right with that sentence is it's short and to the point. Where’s the twist? Why do I want to sell this to my customers instead of the other twenty offers I got to sell e-books today? This is something that you should have thought about before your product even got off the drawing board. What's your twist? If it's just a plain old e-book called 'Online Marketing E-book' I'm very unlikely to be interested.

Then there's the ultimate classic "Hi yeah, I launched this product and if you promote for me, we'll make so much cash, and I'll give you higher commissions and stuff, and it'll be really excellent because you'll make a lot more money than the other affiliates and stuff blah blah blah". Now emphasizing benefits of a deal is great. Showing what your JV partner will get in return is equally great. But I have to worry a little bit when people blab on about this stuff before they've even told me what the product is.

Don't forget! Or you may find the people you're mailing will just decide they're too busy for this and delete your email without replying. They don't want to have to reply to you and ask what your product is, what the site is, and so on. It's not their job to chase you. It's you who wants their business. To get it, it's your job to make things easy and quick for them.

How about this, "The reason I'm mailing you is because I've just launched a brand new, original, intensive marketing guide that takes people from start to finish and guarantees they'll create a product, put up a site and successfully launch within thirty days...". It's still short and to the point. Two lines, but there's a twist. It's interesting, and I'm more likely to actually say yes here rather than take the "New Marketing Site, New Marketing E-book" approach.

Be confident and be excited. Be personal, but don't take a corny hard sell approach. Avoid cliché’s and you're now headed in the right direction. People will start to take notice and take an interest in your joint venture offers.

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