Bing is the new search engine web site from Microsoft. This is their attempt to put their name on the map concerning internet search, or said differently, Microsoft is trying to compete with Google. Again. Bing is the replacement for Live Search.
You can try it right now if you like. Just go to www.bing.com. Or, if you’d prefer a tour first, that’s here: http://www.discoverbing.com/tour/. Or, you can watch a video on the "decision engine".
What makes Bing different?
Two things: Organization and related results.
Example: A search for "tampa".
Using Google
Using Bing
Note the stuff on the left.
Weather, real estate, map, hotels, attractions, images. Bam.
Related searches. Not advertisements. "Things to do in Tampa", "City of Tampa", "Tampa Aquarium", "Tampa Tribune", "Tampa Jobs". Bam.
Search history below that. Bam. It’s all there in plain view.
Does Google have any of this? In fact it does, but it’s hidden. You have to click "Show options…" to get it, and then drill down even further for related searches. That’s inconvenient when Bing brings it all to you up front – without clutter or extra clicks.
The organization and related stuff in clear plain view on first result page is a big deal. It’s decidedly convenient. It also looks better and is easier to use.
With Bing, what that engine is trying to do (and does successfully do it) is not just give you results for what you search, but results that matter. It is an attempt to make search results more relevant to what you want to find. This is part of the "decision engine" they speak of.
There’s a lot more to Bing, but that covers the basics. I do in fact like using it because of the sidebar results. It is very convenient.
And yes I know there will be tons of people that say, "No way. I like Google." Well, that’s the same thing people said about Yahoo before Google, and look what happened. Am I saying Bing will overtake Google in market share? No. But it does put up a darn good alternative against the big G. Finally.
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