Blogs "Entrenched" In Mainstream? Profitable?

Posted Sep 24, 2008 by Rich Menga  

Computer World states that blogs "have become entrenched in mainstream life". This is due to a report that bloggers are writing a staggering 37,000 posts per hour.

I remember not-so long ago that it was decreed (by many) blogging was dead as a doorknob. Well, whoever said that was dead wrong.

"Entrenched" is not a word I would use to describe the current state of blogging, but I do know that corporations pay very strict attention to them, not only for products but for overall satisfaction with a company and so on.

Many people are interested in blogging for cash. And in fact this was mentioned very recently right here on how to go about doing this. But some may be confused on not how to write a blog but what to write about that will generate the bucks.

Here’s some freebie tips on that.

Always remember: You will not make money overnight.

Your blog absolutely will not garner any sort of major attention the first day it goes online. You’re going to have to work at it, post and update routinely and let the internet work its magic (i.e. search engines, linking, social networking) to bring in the traffic.

DO NOT push advertisements on your blog unless you have some actual readership.

Nobody will want to advertise on your site unless you’ve got some actual traffic in the form of readership. My recommendation is to blog for free until the traffic starts building up. Then you can push some ads out afterwards.

How do you know when you have enough readership?

Put a Site Meter on your site. When your average visits per day exceeds 100 visits (meaning 100 unique individual IPs, not including search engines and not "page views") and stays above that mark, then you can throw on some ads.

The above is totally possible if you put a genuine effort into your blog and can be accomplished in less than a month. But yes, you do have to work at it.

Things you can write about easily

You want to blog but are stuck for ideas on what to write about. What to do?

Here’s what you can do:

Write about where you live.

People by nature will always search the internet for their town/state of where they live. They always have. You can capitalize on this by writing about your own town.

If you live in a small town, you may think "Who would want to read about this town anyway?" The residents would. You would.

Where do you get content? The local newspaper.

Note: Do not copy articles in the newspaper to your blog, but rather write an excerpt of an article then offer your opinion on it. It is your personality and own personal flair that counts.

"But I don’t have any writing personality or flair", you may say. Don’t worry about it. When I started blogging in 2004 I wasn’t great at writing either. It’s something you learn over time.

Write at least 3 articles a week and you’re sure to get the attention of the locals. When you’ve got their attention you can capitalize on it in the form of ads. And who knows - some locals might be interested in local sponsorship. You never know unless you try.

Write about celebrities.

The internet is chock full of celebrity web sites - and not a single one of them has truly original content. All of them copy off each other. Yes, they give due credit when they copy (as they should), but the fact of the matter is that it’s a huge copy-fest.

If you’re the gossipy type, there is a never-ending stream of celeb gossip you can write about. Again, like the local-town style above, add in your own personality and flair to make it worth reading.

Write about politics.

Personally speaking I hate politics, but it’s a good draw if you can write about it effectively.

To note: With national politics, that’s a tough market to break into. But local state and town politics is a whole lot easier and more accessible to you.

Write about collectible items.

Collectors, while a fickle market, heavily rely on the internet to get up to speed concerning information on what they collect.

You can quickly become an expert in the field of just about any collectible item by researching it and putting all the information in a central location (your blog). Obviously you have to be passionate about whatever collectibles you write about.

Example collectibles:

Barbie Dolls. Mattel has an entire web site devoted to this.

Sci-Fi Collectibles. Star Trek, Star Wars, etc.

You get the idea.

Write about how-to instructional stuff.

Information is a big sell on the internet. While we concentrate on tech, you obviously don’t have to.

Using an older car as an example, you could write a blog - and update it fairly often - on a project car you’re restoring from start to finish. When you’re finished, you can publish the entire thing in a book (like Lulu), so you can make cash from both the blog and book sales.

. . .

The above are just a few examples of what you can write about that can potentially bring in the green. But the biggest thing to pay attention to is the first tip - you will not make money overnight. It does take time and effort.

Which Of These Traits Applies To YOUR Computing Life?...

7 Responses to “Blogs "Entrenched" In Mainstream? Profitable?”

  1. Reading this article made me think of a name; Chris Brogan to be exact:

    Chris Brogan is a very experienced and hard-working blogger who has great insight into and experience of the blogosphere. At times he provides some amazing tips and suggestions regarding blogging; as in this article produced yesterday. My suggestion is that you subscribe to his blog by RSS or email if you’d like to gain some extremely valuable knowledge of blogging and associated subjects.

    Further to the above, from my experience, I have been advertising on my blog for around a month. My current readership is around the number of original hits per day that Rich suggests and growing slowly.

    I try not to overdo it with the ads: I have a Google Adsense ad in my sidebar, which appears in every post and page - So, supplemental to that I usually include another Google Adsense ad and/or an ad from an affiliated company; even such as PC Mech, on each post.

    Revenue from this is by no means colossal; and as a general rule one shouldn’t expect it to be such, even after a long period of time it may only amount to a trickle. There are other means of income generation from your blog which I’ll not go into here - But don’t expect to make advertising your major income source if you seek to monetize your blog.

    Further than that I can’t say, as I’m still in the process of… Do subscribe to as many experienced bloggers’ blogs as you like, though; as you will pick up many useful and extremely positive bits of information from them.

  2. Drew says:

    I believe you may have condensed David’s ‘30 Days of Making Money’ articles into one simple and easily read blog post.

    Speaking of which… whatever happened to that ’series’?
    If I’m not mistaken, it got to around day 21 or 22 and then stopped.

    Is it going to be finished?

    • I would assume that production has been suspended due to lack of enough hours-per-day pending further SEO /owner/staff training at a series of blogger-oriented conferences which continue up to and including this weekend; after which the production run may well be restarted. (?)

Leave a Reply