You have an idea for a website or a product. You invest time and maybe money into creating it. You get it all ready. It looks gorgeous! It is time for launch. You upload it to your web server. You pull it up in your web browser. Wow! There it is. You’re in business.
But, nobody is coming.
What the HELL is going on?!
Well, what the hell is going on is that nobody knows about you! You’ve built a website but there are no roads to it. It’d be like building a house out in the middle or the forest and having no roads to get to it. Well, that house is going to be hidden, right?
So, the whole adage of “if you build it, they will come” is most certainly not true when it comes to the Internet. Setting up a website and a product is only stage one of setting up an online business. Stage two is promotion and marketing to make people aware of you. Smart people will be working on stage two while stage one is under way.
Getting People to Come
There are a multitude of ways to get people to come to your website, and each could probably be an entire body of information on it’s own. But, here is a basic list to get your feet wet:
- Running a blog on your site.
- Posting in relevant forums (with a link to your site in your signature)
- Posting on relevant blogs
- Google Adsense (probably the single best way to start getting traffic from scratch)
- An Email List
- Joint Venture Deals
- Guest Blogging
- Article Marketing
- Social Media (be careful when using this as a marketing medium. It can backfire if done incorrectly).
Outflow Equals Inflow
If you want an inflow of traffic, be prepared to outflow. Your efforts will be almost directly proportional. To the degree you are active in getting your name out there on other sites in as many places as you can, you will see an inflow of traffic. If you ever want to get more traffic, outflow more.
Period.
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Also, studying up on SEO web design priciples before building the site will save lots of headaches and un-doing down the track.
Promoting your website is essential! However, finding time to dedicate toward online promotion can be difficult when you are busy running your business. Miles Technologies provides search engine optimization, search engine marketing, and more to help increase your website’s online visibility, traffic, and revenue.
Great stuff. Nice to read some well written posts that have some relevancy !