On Day 10, I said that the information product is one of the best ways to make money online for multiple reasons. But, this inevitably means that you have to create an information product to sell. Next thoughts might include:
- What do I know that somebody would pay me for?
- Am I expected to create an entire info product? I don’t have time! I can’t write!
Common thoughts, let me tell you. But, one thing you have to realize at the outset is that you do not have to do everything yourself.
Creating the product yourself may be ideal, especially if you really are an expert. Also, you may feel obligated to personally create any product which is going to bear your name. However, be aware of your other option: outsourcing.
There are people out there who will perform writing for you as a ghost writer. A ghost writer is a person who writes but does not take the credit for it. It is actually very commonly done. For example, Hillary Clinton’s book It Takes a Village was not written by Hillary. It was written by Barbara Feinman. The only reason we know this is because a controversy erupted over it (hey, its politics). But, in the real world, this is done all the time.
A ghost writer does not have to be expensive. In fact, many times they are not. You can hire writing talent overseas for a small amount of money (varying depending on their skill, of course). Places you can look for a ghost writer would include:
When you hire a ghost writer, you need to be specific about what you want. Remember, this is not their product. It is YOUR’S. You need to plan out the product, outline it, etc. You may even write parts of it on your own. Your ghost writer can fill in the gaps or even create entire sections for you. You can also pay people on these services to do the legwork to research things you need for the creation of your product.
So, don’t stop yourself from pursuing this because you think you can’t pull it off. Sometimes the power of others can help you get the job done quite nicely.
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