If you are running a business on the Internet (even if your business is offline but you have an online presence) and you do not have a mailing list, you are throwing money away.

Clear enough for you?

When a person arrives on your website, it is probably because that person was/is interested in what you’re doing. They’re looking for an answer. They’re interested. On the web, you have a VERY short amount of time (we’re talking seconds) to grab a user’s attention when they arrive on your site. It is just a fact that most of the people who come to your site will back out and never return again.

With that in mind, a mailing list provides a way for you to contact those people after they have left your site. It gives you the opportunity to place your message in front of them again and further position yourself as an expert in your market regardless of whether your website managed to accomplish that when they were first there.

Your mailing list, then, is a email list of people who have demonstrated that they are interested in what you’re doing. It costs them nothing, but in a way, them turning over their email address is a little, tiny sale.

Treat it like a sale, too. You need to ask people on your website to subscribe to your mailing list and provide a form for them to do so. Tell them what they are going to get by subscribing. You might even offer them a free report or some other piece of valuable content in exchange for their subscription. You can then set up your mailing list system to send them a link to that material once they have subscribed.

Over time, your list will grow.

Once you have them on your list, respect the subscription. DO NOT spam them or they will unsubscribe quickly. Send them valuable information and then you can market to them sometimes without them feeling cheated. It is also important to keep up some regularity in your email messages (weekly, monthly, etc). If your list doesn’t hear from you for some time, they may totally forget about you and then, when it comes time to email them at a later day, that desire to hear anything from you has disappeared.

More will be made available on the subject of growing your email list to silver and gold members here at PCMECH.

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