When you hear people say that internet video is really big right now, they’re right. Now that so many people have broadband Internet access, the common use of internet video has reached mainstream and more and more people are starting to do it.
And rightly so.
You ever watched television for hours on end? Even if it isn’t particularly exciting, your eyes are kind of glued to it until something else distracts you. Or have you ever experienced seeing something that really moves you and really tugs on the heart strings. You have the imagery, probably coupled with some appropriate music, and you really FEEL it. Now, you would have to be on incredible writer to get that kind of reaction from the written word.
There is something about seeing and hearing something that just draws in the human mind. People stick to it like glue.
As a person working online, you really do need to take this into consideration. Even if your videos aren’t really emotional, videos often will communicate to your audience better than the written word. Not always, of course.
If you look at your website, sit down and brainstorm potential uses for videos on the Internet. Also gather some equipment to help you create some videos. You can hire people to create videos for you. You can also make them yourself any number of ways.
Always include your website URL in your video.
When using sites like Youtube, you might want to try to make a viral video. A video that goes viral means that it spreads similar to a virus. One person “catches” it and passes it onto another. To get this effect, your video has to be truly interesting enough for a person to want to pass it onto their friends. It doesn’t take rocket science to determine what kinds of videos are most likely to go viral. Throw some humor into it, perhaps even with a hot woman in it, and it’ll go viral. Youtube viewers aren’t exactly a high-brow audience. 
TIP: Youtube, by default, will pick the exact half-way mark in your video to use as the thumbnail for that video. Many video publishers take advantage of that to put something visually interesting at the half way point. Then, when casual viewers are looking for something interesting to watch, the thumbnail may get their attention and draw them in.
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