Talking about using social media for business purposes practically walks on the third rail of the Internet. A lot of people who are using social media sites like Twitter or Facebook are particularly sensitive when it appears they are being marketed to.

In my opinion, the fact that Twitter users get nervous when they see a “internet marketer” use Twitter is testament to the fact that many use it incorrectly. Twitter and any other social media platform is inherently a community. And that community is made up of real people.

And just like when people get annoyed when you walk up and knock on the door to sell you something during dinner time, people are going to resent you if you start marketing to them in their social settings online.

This is not to say that, as a business person, that you should steer clear of using such sites. Absolutely not. These sites are used by a LOT of people. And with a large group of people, it is inevitable that some of your potential clientele are using these social media sites.

The trick (if you want to call it that) is to treat people with respect. You need to actually participate as a person first, and a business second. You need to be a part of the community. Offer things of value. You might even just “shoot the crap” with people about things which have absolutely nothing to do with your business. If you build a reputation on these sites as a PERSON and not as a business, then when you send in the random plug every now and then for your business, people won’t really mind it.

These sites are called social media, and you need to place emphasis on the SOCIAL part of it.

If you find the social part of these sites to be a waste of your time, then do yourself a favor and don’t even start using these sites to begin with. You will do your business more harm than good by joining a site like Twitter for the purposes of building up a big follow list and then spamming them with your links.

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