You’ve heard a million times that yes, there’s lots of money to be made on the internet by means of authoring a blog. Is this true? Yes. In very simplistic terms, the goal of the blog (if for profit) is to build a following, collaborate, share information and ideas, connect with others via means of social media or otherwise, get the hits rolling in and then monetize.
The monetization part is Dave’s thing. I will wholly admit that he’s the one with the mountains of knowledge about sales, marketing, generating leads, etc. This is why he’s the boss and writes the checks.
The Dave knows all. 
However one side to blogging that isn’t mentioned all that often is how to deal with the negative emotions of your audience. In this article I’ll give you a few tips on how to best address it should it occur.
Please 
A house painter I know has a sign with WET PAYNT on it.
He tells me everybody is so busy criticizing his spelling that they dont touch the wet paint!
In that case, I’d instruct the painter to spell it that way purposely all the time so they pay more attention to the sign (it obviously works!)
I see negatives as an opportunity and a challenge. Find a way to turn the negatives into positives