If you ever have the need to convert a video file from one format (for example an MOV) to another format (for example an AVI), then a tool for the job is the free utility: iWisoft Free Video Converter.
iWisoft Free Video Converter can fast convert videos between all popular formats like AVI, MPEG, WMV, DivX, XviD, MP4, H.264/AVC, AVCHD, FLV, MKV, RM, MOV, 3GP, and audio MP3, WMA, WAV, RA, M4A, AAC, AC3, OGG. Directly convert video for playback on your PSP, iPod, iPhone, Apple TV, PS3, Xbox, Zune, Creative Zen, Archos and other digital multimedia devices.
As you can see just about every format you can imagine is covered. The ability to do this can really come in handy if, for example, your mobile device only plays certain formats. In addition to the conversion functionality, this tool can also perform basic editing such as cropping and merging so you don’t have to turn to another application for common editing needs.
You can’t beat the price, so keep this application in mind for those times when you need to swap around video formats.

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Pretty cool, but I think I'd rather use WinFF.
TRIED TO DOWNLOAD MEDIA FILE CONVERTER BUT WON'T COME DOWN OR CONNECT TO PAGE
I must say its very cool.