Facebook has gotten themselves into a pickle again. Changes to their terms of service has reignited fears about the privacy of the information you put onto Facebook. On Monday, Facebook reacted by stating that they do not “own and control their information”.
Now, the Facebook terms of service were last revised on February 4th (as of this writing). What has gotten a lot of attention is the fact that Facebook has removed the language that states that their license to the content is terminated when you delete it. So, essentially, this means that Facebook still owns the content even after you have removed it from their servers.
Facebook has responded by saying this is all much to do about nothing. Mark Zuckerburg said:
We’re at an interesting point in the development of the open online world where these issues are being worked out.
Personally, I don’t think this issue is anything new. I think the changes to the terms just illustrate it. A bit more concerning, though, is this:
We reserve the right, at our sole discretion, to change or delete portions of these Terms at any time without further notice. Your continued use of the Facebook Service after any such changes constitutes your acceptance of the new Terms.
So, not only will they retain your data if you delete it, but they can change the terms on us without any notification.
When my bank or a credit card changes the terms, I always get a document in the mail outlining those changes. Now, I’m not saying Facebook needs to mail everybody, however I think notification is important so that users can decide.
Where Does This Leave You?
Facebook is a commercial company. So, obviously, their interest is in fostering the community so that they can also monetize it. The user data is extremely important to that. That said, I think some of these people getting up in arms over this need to pipe down.
Why is it that the government can violate our privacy so blatantly and we think little of it? Yet, Facebook wants to potentially use your preference of movies to recommend you other movies (or something like that) and some act like it is a sign of end times?
A little bit of context would be nice.
The simple fact is this: If you’re not willing for the public to see something about you, don’t put it on the Internet.
Facebook isn’t doing anything that is not done with your data all the time. Grocery stores use data from their frequent shopper cards to get marketing data and sell things to you. I mean, almost anything you do in the marketplace is used in an aggregate fashion to market you more stuff. That’s life!
Why is Facebook subject to a different set of rules?
I’m not saying that Facebook shouldn’t handle things differently. But, I am saying that ultimate responsibility lies with the end user.
Whether it be Facebook, Twitter, or any other site on the Internet that is social in nature, just don’t post anything unless you’re comfortable with the world knowing about it. If you are so private that you don’t want people to know you watched The Lion King over the weekend, then stop telling your social networks that you did that!
Then we’ll all live happily ever after.

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