A couple of weeks ago, Google got into the DNS game with their Google Public DNS offering and now they are getting into the URL shortening pool as well. The Google URL Shortener uses the “goo.gl” domain and at the time of this writing is only available via the Google Toolbar and Feedburner.
With Bit.ly and TinyURL being a couple of well known services in the URL shortening market, Google is, again, taking on well established services. Because of the limited access to this product I don’t see it catching on very quickly but I can certainly understand the convenience if you are a Google Toolbar user.
Is anyone planning on giving this a shot?