Recently, AMD CEO Jerry Sanders was quoted as saying “You have no idea how tired I am of seeing the Blue Man Group.” Actually, I have a very good idea of how sick you are. The Blue Man Group is about as bad as a cult leader. They bring people into an exclusive group that worships an evil power. On top of it all, they also steal your money. All opinions aside, it has been said that AMD will start a Television Advertising Campaign in the fourth quarter of this year which might start a short time after it’s introduction of the Palomino core, the successor of the current Thunderbird core for the AMD Athlon line of processors.
For AMD Stockholders such as I, this is some pretty good news. Right now, AMD has about 20% of the market share in terms of Consumer PC Processors and TV advertising might finally be able to slowly wean consumers off of the “Intel Inside” and many other advertising slogans. Of course, this might only start an uphill road that will eventually lead nowhere else but down, similar to the road Intel is now on. AMD will need someone or something very catchy to capture the minds of America’s warped and drawn-outs purchasing minds. We all know the kind of thing I’m talking about. Two years ago is was those damn Bunny People…now it’s the evil BMG for Intel. There was the Budweiser Frogs and Lizard, the Clydesdales…the RCA Dogs. Apple Computer even has that annoying guy from Jurassic Park to promote its new G4 processors and they have a far less market share than AMD.
I couldn’t agree more with Sanders’ plan to start TV advertising. AMD needs something catchy and something quick in order to get much more of a market share. In a small town word of mouth is the best way to advertise, but in the worldwide market, the only way to reach people is via the Television while they are on the couch, eating supper, and talking about their horribly slow family computer. Finally I’ll give you guys an idea to play with: Maybe it is a sign of a strong modern-day company to put quality once again over advertisements, a call back to the days of the 1950s.
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