Alright that’s number one sorted. We know about the numbers and the type of people you’ll be reaching, and why they’ll be so important, but remember you’re doing the actual deal with the list owner not the people on the list. So out comes this hugely important factor of why these subscribers are on this persons list anyway. That is the trust factor.

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Imagine this for a moment. You receive two ads on the same day, both with the same copy, both with the same subject and website. It just so happens that it’s a product you’re interested in buying, but one of them has a vital difference. It states that the list owner totally trusts this product, even swears by it in the every day use of their business.

Remember, you’re on this marketer’s personal list already. It’s likely you’ve bought a good product from them before or even look up to them. Which one are you going to go ahead and click on? That’s not a trick question, but it’s so simple it’s overlooked. When you carry out your joint ventures, get the businessperson you’re dealing with, the list owner, to say something good about what you’re selling for the simple reason that it will inspire confidence.

Getting the message of inspired confidence to these very personal lists, a message from the list owner that people know and trust, is pure gold. It’s worth going out of your way to get. Never forget that. Remember, these people are interested in your product, and they’re going to be even more interested in it, and more interested in staying on your list and buying from you again if they’re told you’re being listened to by someone they respect.

It’s as easy as that. It’s one of the reasons corporations hire celebrities to be the face of their product. It is why they want celebrities to get up and say to people “Hey, check this out, I trust these guys, I trust their product and want to be associated with it”. It works, and if you don’t recognize it and start getting these joint ventures together now, you’re going to be dead wood in a couple of years wondering where it all went wrong.

Ok, we’ve got a ‘how to’ section coming up with a pretty funny story about a couple of guys that really stick in my head that have approached me in the past couple of years. But before that I’m going to get a little personal on you. I’m going to show you some other obstacles that these type of deals can overcome.

JV Insiders: Overcoming Personal Hurdles to Succeed

I love business. I’m in it for the thrill of building something amazing up from nothing. I start with a blank piece of paper and in a few months time saying “Hey, look at this, I made this, and people are buying it, and liking it”. A great feeling. I really like being independent and have a habit of doing things on my own and not letting anyone else in because it’s something personal to me. However, I still carry out JV’s.

The motto is: DON’T BE AFRAID. Don’t think that you’re losing a part of your business, or that you have to rely on other people to be successful. This is all part of the business world, wheeling and dealing, putting together mutually beneficial packages.

You know what I love about this whole thing? I can own my own business and work with other people without losing out. I might be sounding a bit strange and vague right now, so let me put it bluntly. Whatever you do, do not leave this course with renewed inspiration thinking you can do it all on your own. Many people try to make money online and end up asking the question: “Why am I not making any money?”.

The answer is usually pretty straightforward: That they’re doing it on their own. Ouch.

Now, as I already mentioned, I like to achieve stuff on my own too. But don’t fall in to the trap that almost every other marketer falls into. They go into their own little world not letting anyone else in trying to do everything on their own. You will likely go broke doing it.

If in doubt, JV. You maintain control and get access to a wide array of pre-qualified highly targeted customers without losing any control of your business. This, to me, is a very big advantage.

Team up with just one person, and you already double your chances of success. Don’t follow the example of the masses out there. You will regret it. Been there, done that, and got very broke doing it in my first year online. Don’t make the same mistake. I have made that mistake and it keeps things from taking off. Take my word for it.

Don’t be afraid. I have spoken to people that don’t want to act and approach people with email lists simply because they’re worried about being rejected. Seriously, don’t be. And even if you are rejected, it’s business, it’s not personal. I’ll show you in the next section how to maximize your chances of success.

Understand that you don’t have to hang about in forums or be super sociable for this to happen. It’s most likely once you get started you’ll be introduced to more and more people and your contact list will keep growing. (In fact, not a single successful marketer I know hasn’t had this happen to them in some form or another. Word just spreads, and that’s a good thing. Be mindful not to turn your back on the result).

Think Long Term Profit

There’s another process going on here, too, that I’d like you to be aware of. Again, it’s something that’s little talked about.

What you give, you’ll get back ten times.

Once you’ve made a deal, it’s likely you’ll be returned to with another deal or you can go back to them with further deals without having to cold call/mail them from scratch. Once you have these contacts, it’s a sure fire way to add solid reliability to your income.

The circle effect I’m talking about is something that I’ve witnessed many times, on many different levels. That’s when there’s a group of marketers out there with lists or promotion resources of some kind that are being shared with a circle of friends who are in regular contact about business. Each promotes the other’s new product, and you know, once you have this circle of friends amazing things start to happen. This is when you know you’re getting somewhere.

Don’t forget this when building your contact list. Don’t just JV with someone once. Get them to come back to you to get an ad to your list at a later date. We’ll be talking about how to do this in the next section. For now, though, remember JV prospects and partners are just like your affiliates and your previous customers. Once contact has been established, make the effort to keep it and you will prosper from it, and so will everyone else in your ‘group’. Long term success for all involved.

The Easy Way To Succeed

Last, but definitely not least, is something I believe if everyone did, the people struggling to make money would be in a minority. That is:

GO FOR IT.

Yeah, that’s all it take sometimes. Bite the bullet, put your personal feelings aside and just say “I’m going to go for this” and actually getting up off your seat and doing it.

Never underestimate the importance of these joint ventures. Never pass one up if the offer is in your favor, and never pass up the opportunity to offer one to someone new. But please, when you’re taking this advice, remember, it’s important to start out well. If you can catch a deal on the first pass you’ve won half the battle already.

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