Most movie trailers these days are awful because, like the movies themselves, they keep repeating the same stuff over and over again.

Conan O’Brien has a new show on TBS coming soon. What he did instead was throw all the standard cliché crap out the window and went with something which is, said honestly, bad-ass.

Why am I writing about this here? Simple answer. If you’re going to entertain people, whether it’s from a blog, YouTube video log (a.k.a. “vlog”), artwork or what-have-you, don’t go with the status quo. Entertain people. Everything you need to know on how to do that is shown in the promo above.

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