Nowadays, having a smartphone (or, at the very least, a cell phone) today is akin to having a TV back in the 80s or 90s: everybody simply did, and anyone who didn’t was considered “odd,” “backwards” or “behind the times.” Particularly since the development of the iPad in 2010, mobile devices have become a common fixture in the home. This is, of course, not without a number of consequences.
The first of these is that, along with the Internet, mobility is changing the way we consume, think and communicate. We use our devices for pretty much everything from chatting to surfing the web to watching videos to shopping to organizing our day. This trend is, in turn, changing how we access media, where we do our browsing, and when we view and surf.
At this point, I’m telling you a bunch of stuff you already know: it’s obvious that smartphones and tablets have changed something fundamental about the way we connect with one another. People have been buzzing about it virtually since day one of the mobile web craze.
Today’s infographic, titled “5 Ways Mobile Devices have Changed the Way Americans Consume Media” quantifies the craze surrounding mobile usage. It looks in detail at how much time Americans spend on their smartphones and tablets, at what point during the day most people use their devices, and what they use those devices for. Finally, the infographic concludes with the influence that various mediums wield on a customer’s purchasing decisions – as it turns out, we shouldn’t count cable TV out just yet. Apparently, around 57% of people surveyed by Inmobi (the organization responsible for the infographic) said that television wields the most influence over their purchasing decisions.
As always, you can find a compact version of the infographic below – click for a larger image.
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