The other day, I met with Kyle Graham of Ambidupdate.com. We were meeting to talk a little business, but he had asked me ahead of time if he could do a quick interview. Of course I said yes. He used his new Flip Video to record this interview of me outside of a Chili’s in Tampa, FL.

Now, Kyle’s service allows people with little to no experience editing their own website to make edits to their website. His audience is made up of people who own and run their own sites, so in this interview I am giving some inside knowledge on how I have managed to build up PCMech to the point that it is today.

Call it a little shop talk, but I would venture to say that anybody interested in bringing some traffic to their own site might be interested in watching this video. So, here it is:

This interview was outside, so both Kyle and I apologize for the audio. A few times the wind does get in the way. Oh well.

To summarize my primary points, it really does come down to the basics.

1. Give things away for free. People want value. What put PCMech on the map was providing a lot of content and making it freely available. A well known internet marketer named Eban Pagan talks about “moving the free line”, and the idea behind it is to give away a lot of value on your site. You can, of course, charge for more premium content (which we do here at PCMech University), but if people like what you do for free, they will like what you charge them for.
2. Post often. PCMech is a blog, and the success of any blog comes down to posting a lot. You notice that we try to post 3-4 times per day if we can.
3. Don’t shy away from opinion. Have personality, state your opinion and don’t shy away from controversy. Controversy can and does drive traffic. You can see any of my Mac versus PC editorials to see that is true (and many times that was an accident).
4. Write about what people are searching for and put those search keywords into your article as well as your article’s title.
5. Ask them to Subscribe. If you want people to subscribe to your mailing list, ask them!

It comes down to the basics. There is not really a “trick” to getting traffic. It comes down to doing the basics and doing it a lot.