Apple’s been making a fairly consistent effort to portray itself as an environmentally efficient organization… a brand which puts the environment first (much to the dismay of Greenpeace, which has been hounding them every step of the way).
One cannot deny that they’ve made progress, at least in the data center field. That’s just a small facet of their organization, though. What about consumer electronics?
That is, after all, one of the areas which Greenpeace criticized.
The iPad is widely regarded as one of the most revolutionary pieces of technology released in the past decade. It’s single-handedly changed the face of business, contributed considerably to the prominence of mobile computing and inspired a craze of the sort which hasn’t been seen since Apple first unleashed the iPod on the world. It was the beginning of the tablet craze, the device everybody wanted to have.
As is often the case, everybody was so caught up in the hype that no one really stopped to consider the sort of impact iPad production might be having on the world. That’s what today’s infographic examines.
It’s called ‘How Green is the iPad?” and it goes into detail about the CO2 emissions involved in the iPad’s production, distribution, regular usage, and recycling. It also looks at the materials used in the production of an iPad, and what sort of impact they have on the environment – as well as whether or not they’re toxic.
Last but certainly not least, it offers us a brief glimpse into Apple’s recycling program, which is reportedly offered in a staggering 95% of the countries in which the iPad is distributed. The question that remains, of course, is whether or not anyone actually makes use of the program.
The infographic is below. Click for a larger version, and I’ll see you fine folks later.
What do you think?