Robert Scoble got an opportunity to preview something being worked on inside of Microsoft. And apparently, he thought it was so groundbreaking, it made him cry.
Say what?
And the crap part is that he’s not allowed to tell anybody about it until February 27th.
It’s amazing to me how well mysteries make geeks stick to it like flies on you-know-what. Its the same strategy Apple uses to build buzz for new releases. Now Scoble is doing the same thing for Microsoft.
While watching the demo I realized the way I look at the world was about to change. While listening to Wong I noticed a tear running down my face. It’s been a long while since Microsoft did something that had an emotional impact on me like that.
And he goes on…
Imagine if Microsoft did 10 things a year like what Curtis and Jonathan showed me yesterday? If the innovation engine at Microsoft were working that well there wouldn’t be any pressure to buy Yahoo. Heck, and if there were a constant stream of stuff like what I saw yesterday Yahoo wouldn’t be resisting going to Microsoft. They’d +want+ to go to Microsoft. Yesterday is the first time since leaving that I wish I were back working at Microsoft.
Hhhmm…..what could it be?
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peteremcc
14. Feb, 2008
It’s something to do with photosynth, see here:
http://peteremcc.wordpress.com/2008/02/15/scobles-mystery-solved/
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