Comments on: Microsoft Seinfeld Ads Pulled: Wise Move http://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/ Helping Normal People Get Their Geek On Wed, 15 Feb 2012 10:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: anonhttp://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/comment-page-1/#comment-15996 anon Thu, 23 Oct 2008 22:31:42 +0000 http://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/#comment-15996 I think they ads were pretty funny, though ultimately didn't achieve the results they hoped for. A lot of the jokes, especially the one concerning the book about polymorphism and inheritance, will be lost on mac users who seldom program. In a Computer Science class of 200 people, I have noticed 2 macbooks, with the rest being PCs. So while the commercials were already funny to advanced computer users, they were horribly lost on mac-users (casual computing). Doesn't this accurately describe the mac stigma to programmers, as well as the pc stigma to casual computer users? I think they ads were pretty funny, though ultimately didn’t achieve the results they hoped for. A lot of the jokes, especially the one concerning the book about polymorphism and inheritance, will be lost on mac users who seldom program. In a Computer Science class of 200 people, I have noticed 2 macbooks, with the rest being PCs. So while the commercials were already funny to advanced computer users, they were horribly lost on mac-users (casual computing). Doesn’t this accurately describe the mac stigma to programmers, as well as the pc stigma to casual computer users?

]]> By: erichttp://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/comment-page-1/#comment-15107 eric Fri, 26 Sep 2008 03:44:28 +0000 http://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/#comment-15107 What I think those who "don't get it" are missing is the fact it features Jerry Seinfeld. The guy who co-created and starred in a "show about nothing." It's goofy, light-hearted humor meant to dispel the perception of Gates and MS as buttoned-down behemoths. Trying to read something deeper into it is pointless. I'm not really a Seinfeld fan and I've come to hate PCs after spending time with Macs at work, but I gotta say, I think the main problem is the people creating and running the ads are giving the mental capacities of their audience too much credit. What I think those who “don’t get it” are missing is the fact it features Jerry Seinfeld. The guy who co-created and starred in a “show about nothing.” It’s goofy, light-hearted humor meant to dispel the perception of Gates and MS as buttoned-down behemoths. Trying to read something deeper into it is pointless. I’m not really a Seinfeld fan and I’ve come to hate PCs after spending time with Macs at work, but I gotta say, I think the main problem is the people creating and running the ads are giving the mental capacities of their audience too much credit.

]]> By: Garry Bradleyhttp://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/comment-page-1/#comment-14913 Garry Bradley Fri, 19 Sep 2008 15:48:48 +0000 http://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/#comment-14913 Fire the head of marketing. No,shoot him! Fire the head of marketing. No,shoot him!

]]> By: Sharron (kkomp)http://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/comment-page-1/#comment-14894 Sharron (kkomp) Fri, 19 Sep 2008 02:11:37 +0000 http://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/#comment-14894 Microsoft may have not yet pulled the plug on the Gates/Seinfeld advertisment series.According to<a href="http://gizmodo.com/5051682/microsoft-ads-featuring-bill-gates-and-jerry-seinfeld-not-canceled" rel="nofollow"> Gizmodo.com</a>:-“From a trusted Crispin Porter source, we’ve learned that some sites have jumped the gun and that the Microsoft Gates/Seinfeld ads have not been axed. It’s true, Microsoft apparently asked the agency to focus on the new “I’m a PC” spots. And it’s true, the agency has gotten plenty of “I don’t know what this means” response in their measured statistics of the Gates/Seinfeld ads. But no one has pulled the plug on the dynamic duo just yet.”See also http://kkomp.com/archives/1969 Microsoft may have not yet pulled the plug on the Gates/Seinfeld advertisment series.

According to Gizmodo.com:-

“From a trusted Crispin Porter source, we’ve learned that some sites have jumped the gun and that the Microsoft Gates/Seinfeld ads have not been axed. It’s true, Microsoft apparently asked the agency to focus on the new “I’m a PC” spots. And it’s true, the agency has gotten plenty of “I don’t know what this means” response in their measured statistics of the Gates/Seinfeld ads. But no one has pulled the plug on the dynamic duo just yet.”

See also http://kkomp.com/archives/1969

]]> By: SupaChalupahttp://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/comment-page-1/#comment-14893 SupaChalupa Fri, 19 Sep 2008 01:35:49 +0000 http://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/#comment-14893 I thought they were leaning a bit towards the lame side... I thought they were leaning a bit towards the lame side…

]]> By: John Hallhttp://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/comment-page-1/#comment-14889 John Hall Thu, 18 Sep 2008 22:03:41 +0000 http://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/#comment-14889 OK, so I'm not stupid. I didn't get the ads either. The next Windows will probably be on the web. Mojave is another way to dress Vista--and lame. I don't know how much MS paid the agency that did their spots--but I'm guessing it would keep me comfortable for the next several years! What a waste. OK, so I’m not stupid. I didn’t get the ads either. The next Windows will probably be on the web. Mojave is another way to dress Vista–and lame. I don’t know how much MS paid the agency that did their spots–but I’m guessing it would keep me comfortable for the next several years! What a waste.

]]> By: Arichttp://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/comment-page-1/#comment-14888 Aric Thu, 18 Sep 2008 21:46:04 +0000 http://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/#comment-14888 I thought the commercial where bill gates is reading a book to a little girl, and the girl asks bill gates is there monsters in this book, and bill responds: "Yes but their are firewalls" was hillarious.Thought the shoe store ad was seriously lacking any point what so ever.And my opinon on the home ad was honestly lacking but not seriously lacking. :) I thought the commercial where bill gates is reading a book to a little girl, and the girl asks bill gates is there monsters in this book, and bill responds: “Yes but their are firewalls” was hillarious.

Thought the shoe store ad was seriously lacking any point what so ever.

And my opinon on the home ad was honestly lacking but not seriously lacking. :)

]]> By: Fderflerhttp://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/comment-page-1/#comment-14883 Fderfler Thu, 18 Sep 2008 18:44:42 +0000 http://www.pcmech.com/article/microsoft-seinfeld-ads-pulled-wise-move/#comment-14883 David -- You are spot on. I saw the ad about shoes along with my very bright grandson and my equally bright son-in-law. All three of us are computer literate and watch markets. None of us across three generations got it.Unless it was aimed at the other gender, it really missed the mark. Makes you wonder who the hell was on the committee that approved it. (For, it was obviously a committee!) David — You are spot on. I saw the ad about shoes along with my very bright grandson and my equally bright son-in-law. All three of us are computer literate and watch markets. None of us across three generations got it.

Unless it was aimed at the other gender, it really missed the mark. Makes you wonder who the hell was on the committee that approved it. (For, it was obviously a committee!)

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