Even though the internet as a business medium is still see as the "Wild, Wild West" by many, it has established itself as a genuine means of conducting good, solid business.
Something to bear in mind is that advertising on the internet now has evolved quite a bit. In the past, ads were quite literally just thrown out on the internet in one-for-all style. There was no demographic targeting of any kind and it was next to impossible to specifically target regions, never mind getting local.
Today’s internet advertising is more focused, more intelligent and ultimately makes it better for businesspeople to use internet as a sound advertising medium.
How sound, you may ask? WSJ predicts it will out-do print in a few short years – and bear in mind WSJ is a print publication.
What does this mean to you, and why should you care?
I’m going to take a raw guess here and say you would rather be in business for yourself rather than working for someone else. I’m going to take another raw guess and say the reason you’re not in biz for yourself is because the advertising costs are simply too high.
Remember when placing ads in your local circular used to be cheap and moreover effective? I’m sure you do. It’s used to be that $30 used to go a long way in a local circular. Today for the same "mileage", so to speak, you’d have to spend $100 or more. On top of that, these days when you look in those local circulars all you see prominently are auto dealers, law firms and well-established companies. In other words, people with a lot more money than you have.
Internet eyeballs are growing in number. More people are getting connected every day, and using internet as a primary advertising medium truly does work. I’m not going to say it works for all businesses, because it doesn’t. However, if you’re starting or restarting a business, you should seriously consider internet ads.
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