We all know that Apple is pretty, shall we say, protective about the Iphone. Remember when they denied Google Voice purely because it would help competition?
Similarly, Apple has never let a competing browser to Safari onto the device.
Opera, however, is calling them out. Opera has submitted Opera Mini to the Apple App Store, but they did it with style. They not only announced it with a press release, but they even launched a count-up timer. That’s right, the clock is now ticking to see how long it takes Apple to approve the app.
This is a great example of preemptive PR. As icing on the cake, they basically threw up the middle finger to Apple and DARED them to deny it.
The app review process for Apple has been notoriously annoying. The timeline isn’t predictable, plus it is always clear that Apple is looking out for #1 and not always for the end users.
I am an Iphone user. I love the phone. I, for one, love to see a company like Opera calling them out. Question is – will Apple care?
Like what you read?
If so, please join over 28,000 people who receive our exclusive weekly newsletter and computer tips, and get FREE COPIES of 5 eBooks we created, as our gift to you for subscribing. Just enter your name and email below:
This is a great use of how to use PR to spread the word. Not that Apple cares, but it will be interesting to see how this plays out. I am sure it will spread through the social sites like wildfire and whatever happens Opera will win because all the attention they will get.
You gotta hand it to Jobs. He knows how to make money for Apple and subsequently its owners, the shareholders.
Steve Job’s only obligation is to the shareholders and if something stands to hurt them, then he does what is necessary. Owners of Apple products tend to forget that they are not the owners of Apple, unless of course they also own shares of Apple.
Apple is first a business…sorry.
Steve’s job (pardon the pun) is to maximize how much money he makes off the purchasers of Apple products. This can sometimes be different from trying to keep them happy.
Perhaps the problem here is that many of Apples left leaning customers think businesses are obligated to provide for their customers first and their owners second?
The last time I looked, Apple was not a government agency.
Epic win, Opera was the first browser I tried after getting off the IE train to nowhere, and I still find it a great browser, though I’m a Firefox user today (love them add-ons). I really hope this does happen, Opera does mobile browsing right, and this would help make getting an iPhone 4G come into the sites for me. Just saying… Apple… do it.