Technology ads for the most part these days just plain suck. But give the right person with genuine imagination the right images and you get something seriously awesome.
The video below is not an official IBM business advertisement – but it should be. According to the video’s description:
The music is the awesome theme tune to the Gerry Anderson classic live action TV show ‘UFO’ starring Ed Bishop.
The post at SquareAmerica.com was titled: "It’s 1975, And This Man Is About To Show You The Future". These slides are supposedly from an IBM presentation promoting their new future systems project — the cutting edge of technology at the time. I’m not sure if it’s named ‘Bolder’ after their Resilience facility in Boulder, Colorado — if any computer historian out there knows, let me know!
This ad is ridiculously cool (direct link if unable to see video below).
The images were right, the soundtrack was spot-on (bombastic horns always say ‘business’), you very clearly know what the ad is promoting, it’s catchy.. it’s just plain cool.
Square is not a bad thing – especially in business product advertising. It is 100% OK for business ads to look, well, ‘businessy’ – however they’re also supposed to grab your attention. The above does it and does it so right.
Admit it, the ad above put a smile on your face. Too bad it’s not by IBM themselves. Totally would have been a winner. It it were shimmed down to 60 seconds, and right at the end of the ad a one-second Big Blue IBM logo splash appeared, it would have been perfect.
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