Back when MySpace was the big deal in social networking, there were tons of major businesses that decided to get a page there. Were any of them worth anything? No, and for the most part they were largely ignored by the internet populous.

Unfortunately it’s getting to the same point like before where businesses are getting social profile pages left and right, except now it’s Facebook.

What makes for a worthless Facebook business page?

Any Facebook page that is nothing more than a lame PR maneuver that doesn’t offer any truly good internet social engagement.

Here are a few of my "favorites" in this department.

Tide (http://www.facebook.com/Tide)

Laundry soap. And nobody needs to be social about soap. Furthermore, nobody cares.

Colgate Wisp (http://www.facebook.com/colgatewisp)

You know this one fails already being a whole bunch of you don’t even know what this product is or even what it does. But it has a page.

Irish Spring (http://www.facebook.com/irishspring)

More soap. Someone out there should take a count and ‘like’ all the soap brands on Facebook to see how many they can find. Most points wins! Wins what? Nothing, but you can say you’re the Facebook soap king.

An example of a Facebook business page done right

Publix Supermarkets (http://www.facebook.com/publix)

This business page is done right because as soon as you load it, the opening screen tells you exactly what the page is about and what its purpose is. Sales, promotions, coupons and community involvement. They actually use social networking for its designed purpose, that being to be social (in this case to connect with customers).

Unfortunately, truly good Facebook pages are rare to come by because most are just "there because it’s Facebook", and that’s just bad.

How many bad Facebook business pages can you find?

This is easy. Think of what you’d normally buy for products by name at a department or grocery store, do a search on Facebook and see if that product has a page. It probably does, and it probably sucks.

Like what you read?

If so, please join over 28,000 people who receive our exclusive weekly newsletter and computer tips, and get FREE COPIES of 5 eBooks we created, as our gift to you for subscribing. Just enter your name and email below: