Another quickie for you guys today. Here’s a rather fascinating infographic I saw just the other day. Ironically…it’s about the reason infographics are so bloody popular. Time and again, we’ve proven – particularly as our age moves from more abstract forms of entertainment to more concrete ones – that human beings are, in general, visual learners. We like seeing an explanation laid out in pictures far more than we enjoy speeches or walls of text.
Not only that, we’re living in an age where it’s notoriously difficult to have anything resembling an attention span. Every few seconds, we’ve got some new gadget, website, or conversation catching our attention. Since it takes far less focus to passively take in a picture or diagram than it does to read through a blog post or Encyclopedia entry, it’s easy to see why so many people favor the former over the latter.
It’s simple laziness, coupled with the fact that we’re predisposed to process visual information more quickly than any other form.
Richard Darell of Bit Rebels raises an interesting point, in light of this information: why are so many blogs and websites primarily composed of text? Why do so many websites insist on describing things with words, when pictures would work so much better? While it’s certainly true that it’s next to impossible to put certain concepts, thoughts, and explanations into pictures, at the same time, it can never hurt to sprinkle a few photos in here and there, as well.
This is precisely why Infographics are so popular. They present easily digestible information in piecemeal, interspersed with a number of visual demonstrations of this information. But enough rambling about words and pictures in blogging. You came here to see an infographic, and an infographic we shall deliver. Have a look at “Why You Need Infographics”
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How would you use an infographic as a press release?
A very annoying presentation, deprecating its own message. It can only work when it is done absolutely right, like by Demonocracy.