Alright, we have gone over the following:

• How to find your target market through lists.
• How to start gathering prospects to approach with JV offers
• Most importantly, the beginnings of a very personal e-mail where you created a link to your prospect by showing them recognition, and you got yourself noticed without being chucked into the “Deleted Items” folder.

You’ve already won half the race. With what we have already covered, you could potentially beat out 99% of the other internet marketers out there who don’t know this. You’ll make more important contacts before they get a look in. They won’t know what hit them.

Straight back to business, then. Let’s follow on our e-mail from where we left off last time, and that was right after the introduction of your new and exciting product.

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Lets Put Your Offer On The Table

Here comes the good part. This is where you offer them something and you get access to this all important, highly targeted, list in return. This is also where more of the lazy research comes into play, when you were reading a little bit about the people you’re dealing with and their list. I call it “lazy research” when we do things like this really because we don’t have to do anything aside from a little reading to get this all important information. Good deal if you ask me. Now, all that reading and “lazy research” comes into play here because we’re getting to the point where you have to start making the offers to these list owners. It’s really important to have a good understanding of their main concerns at this point. Again, putting yourself into their shoes and tailoring your offer to suit their needs and their status.

Don’t Underestimate Anybody

Something that I’m always aware of is that if the list is a personal list of people that these marketers have built up, made up of what they know to be real in demand customers, you might just get a plain ‘no’ no matter how good your offer is. There are simply people out there who will not promote anything to their own lists but their own products.

Another thing to keep in mind is that your offers have to be really water tight and beneficial to the personal list owners. E-zine owners that sell ads that you can pay for are a little more flexible even if you’re asking for a personal recommendation for your product. Expect personal list owners to get as much as they can out of you. They know what they’ve got, they know you want it, and to get these people on your side takes effort and some sweet deals that they’d find useful and beneficial.

In short, expect to have to offer more to these personal list owners than e-zine owners.

Don’t fret though. There are some basic rules that I can give you and some information that not many people seem to contemplate. Let’s talk about this now. Then we’ll use this info to get back to the e-mail template we started earlier on so we can complete this section.

Why Money is Worthless in at Least 50% of Your JV’s

The number one rule that most people overlook, especially when trying to get access to these super special personal lists, is the money factor. Most people seem to assume that the higher the commissions, the more likely they are to promote for you. This is incorrect. Granted, OK, I don’t disagree, higher commissions are a good thing. But there’s something working in the background that’s even more important to your prospect. You’ll do well to keep this in mind, too, for when you have your own list and start getting offers like this if you don’t have one already. If you do check this out.

The amount of money should not be the deciding factor simply because it’s such a short term thing. Fire out the ad and, if you’re JV’ing with someone, you’ll get higher commissions. That’s all well and good, but what else is there that you’ll be looking for as a business person and a list owner?

If you didn’t guess, then let me tell you what these guys are looking for. They want to look good. They want to get people talking about them and their list. They want to spread the word about the great things they give their subscribers and the people close to them simply because it spawns even more joint ventures and opportunities for them. You can take advantage of this pretty easily. It’s amazing that most people totally overlook it.

Always remember when doing a deal that, in addition to bigger profit and commissions, list owners want something for their list, too. Something that they can give their customers and say “Hey look, I negotiated a deal with these guys and their awesome product and they’re giving you a whopping 25% off of this seven hundred dollar price tag, but only because you’re on my list.”

Oh yeah, that’s SO powerful because it’s going to get people on their list to do even more than put money in their pockets. It’s going to build their reputation. It’s going to build the trust people have in them. If they’re getting good deals like this, they’re not going to be going anywhere right? And if they’re not going anywhere, once again, they become the list owner’s long time subscribers, long term customers and affiliates.

The people that cost a lot to get a hold of in the first place are cemented on peoples’ lists because they get good information or make good money, learn a lot of stuff and, of course, get some good deals along the way. Don’t forget this when doing your joint ventures. If you have forgotten this factor in the past when trying to carry out joint ventures, add it in and see what a difference it makes.

I guess people overlook this because it seems so insignificant to them. I mean, seriously, who really worries about the future of someone else’s customers? Even your competitors’ customers? They do. And if they see you taking this into account, they’re going to love you for it and pave the way for a great deal to be made. Again, instant sales and money isn’t always the prime motive to do something in any business.

Although in today’s fast world we all like instant gratification (me included), there is always the future to think about. It’s those of us, me, and you now after reading this guide, that are going to build a solid base for ourselves whilst others will struggle to even hold a couple of hundred dollars a week in profit.

Securing JV’s Regularly Without Even Looking at Commissions

Next up come the heightened commissions we already talked about. This is the one I call a raw ingredient in these types of deals, mainly because when approaching others to promote for you, and they haven’t come to you first, this always seems to be something that’s in there. Why? Easy. Because, coupled with the above technique, it works like a charm.

Try not to make the mistake of approaching someone with just one of these offers. Generally it’s far easier to get a yes and to appeal to people with a few good offers rather than one great one. Think of it as just adding ammunition to your campaign. Something I like to think of when writing sales letters too.

Don’t Be Afraid to Give It Away, But Do It Right Or Get Denied

This one makes me laugh. It’s another idea that you can add to the two above.

When you offer your joint venture ideas, give your product away.

Now there’s nothing wrong with this one at all. Give them the product to test, to check through, or send them a demo to try out relating to your product. It’s quick and it’s easy. But please, don’t fall into the trap of assuming they will ever use your product.

More often than not, if you’re trying to reach people with these big lists, they’re already established. They’re making wads of cash and they’re happy in their ways. They’ve been around a long time to get a personal list like this, so don’t e-mail them and simply offer your ‘How to make five thousand dollars a month online’ report in return when they’re earning fifty thousand dollars a month online.

I know, it sounds big headed and all, but don’t be offended. The lesson here is to not ever assume that they need your product. Remember, you’re trying to show them that it would be in their money making, brand building interests to send this out to their customers because it’s a good product. You’re not trying to get them to use it on a daily basis. Remember what your goals are, and don’t assume anything.

Also, don’t be afraid to give your product away. I can see how sometimes people hold their pride and joy of something they’ve created close to their hearts. I remember how it felt a little strange to start giving free products away on a pre-launch product that hasn’t sold any units yet. Don’t worry, though. Take it from me, you’ll reap the benefits in the long run with the deals and new contacts you’ll make.

Deduction and Targeting

Alright, back to our e-mail then. We’ve already got the subject, the personal greeting, the connection or relation to the joint venture prospect you’ve been talking to, the quick sharp and concise product description as well as an explanation of who you are and why you’re here. Next up, you’ll need to start giving out those benefits. For a start, make sure the list owner would be interested again. I know I keep saying this and that’s because targeting is the key here. You’ll just get strange looks if the list and your product are totally unrelated.

So here we go with the benefits to the list owner. Start strong to keep them reading the biggest benefit to them. “I have set up a personalized sales page granting all of your long time customers and subscribers a 25% discount off of the normal price of $697″. Great start. Something to make them look great and something for their list too is very important.

Granted, this is just an example. Depending on your product, giving the list something is likely to be the most powerful hook in this situation. It doesn’t even have to be a discount. If your product line allows you to offer something of equal importance to the same effect, great. Go for that instead. Be creative. Every product will have its own collection of extras that you can offer here.

“I have an affiliate system up and running with the current commissions set at 40/10 for regular affiliates, and a higher rate of 55/15 for joint ventures such as these ready for you.” Awesome, here come the commissions. It’s always a bonus to be offered higher commissions. Like we talked about, it works and you’re stacking on the benefits now.

“I’m also ready to forward you an unlimited use license for the full product for you and one other person of your choosing.” Great they get the product free, too. Always a bonus. Notice I added in a sneaky little one extra free for someone of your choosing. I love doing stuff like that because you never know who they’re going to talk to and where that can lead. Word of mouth is a really powerful thing and this will get them talking. It’s to your benefit.

Alright, so there we are. In a few sentences we’ve met, greeted, got the notice of, made a connection with, and handed a shed-load of advantages to this list owner. It’s short and it’s simple, but as you can see there is a lot of reasoning behind it. Of course, like I said earlier, I like to talk about the ‘whys’ of methods and why they work, because if I didn’t, it’s hard for you to adapt them and use them in the future when things change and you start developing your own methods.

Layout and Presentation Tips to Get Noticed and Keep Attention

“Yeah and I’ll give you higher commissions because my current commissions are like forty percent on level one and ten on level two, but if you like I’ll up them a little for you, I think ten percent is enough, do you think it’s enough? if not feel free to mail me and we’ll sort something out next week”.

There’s actually two mistakes in one there. Spotted them yet? Let’s take a look. First is the blabbering. Lots of info we don’t need to know there, for sure. Lots of blabbering and small talk, jokes, laughs and so on. No matter how long you’ve been following this person or been on their list, and no matter how much it feels like you know them already, they don’t know you and aren’t likely to appreciate this.

Keep the benefits short, to the point, keep them powerful and bullet pointed, and they will be read. Write one huge paragraph and they won’t. Whether it’s because the busy list owner gets called away to do something else and forgets, or they just get offended, get the wrong idea or get bored reading the blabber and click off. Avoid it like the plague.

How Keeping It Simple Doubles Your Chances of Acceptance

See the undecided-ness compared to the previous versions there? I know that’s a pretty blatant and harsh example but it happens to different extents. It’s the time and hassle issue all over again. What you don’t want to get into (at this stage anyway) is twenty or so e-mails going back and forth to this list owner who’s likely to be very busy and pressed for time.

Keep it simple, set everything up, and get this ready and sorted before you even send the e-mail. It’s much nicer receiving a concise offer that offers a clear advantage that’s ready to go rather than having to wait and fiddle around, get all messy and disorganized. People just won’t bother with it. Don’t make that same mistake because it will, in effect, ruin everything you’ve picked up in these reports so far and destroy your chances of a meaningful response.

Don’t get me wrong, though. If they initiate conversation and bartering, fair enough. This can lead to some long term and very profitable deals for the both of you. Just know how to go about the first approach. Know when to stop and how to keep things organized.

Confidence and Inspiration. Making it Hard For Your Prospect to Say No

The last addition to the main body of your joint venture offer, and to complete the offer itself, should be a little bit of confidence and inspiration for your prospect. It’s important to show them that you’re serious and have gone out of your way to make this the best deal possible for them personally. This should be the case for everyone with big lists that you contact about promoting your business with a powerful endorsement.

You’ve shown off your product, put forward the deal and now it’s time to cement it and really carve it in stone. “I have also carried out some preliminary testing of the product and the sales and follow-up process, which has produced pleasing results from an audience of fifty thousand e-zine subscribers. As well as personal endorsements from Joe Bloggs and Joe Bloggs Jnr, it is consistently bringing one sale for every twenty five targeted visits “.

Simple as that. All I’m doing here is bringing forward the point that it’s not a dry sales process. By “dry” I mean untested. I want this person to know they’re really going to get the most out of this deal. I want to make one hundred percent sure that they’re not disappointed with their results and they’re confident in what they’re about to promote.

It’s quick, it’s simple and it makes a heck of a difference. Now here, as an addition, I also used Joe Bloggs and Joe Bloggs Jnr, who are my imaginary big name marketers that have given me endorsements and testimonials. You don’t have to do that if you can’t get hold of big names to endorse your products. That’s fine. Just point them to the testimonials you have gathered from the purchasers of your product to prove that the product itself is actually a good one and their subscribers are going to like it.

There are many other ways of inspiring confidence, but many people seem to leave this one out. No space for that here. Do whatever you can to make sure these people are happy and comfortable. Make sure that they know they’re getting a good deal and their subscribers are getting a good deal. This is most important, as especially with these personal lists, their reputation is very important to them. They don’t want to be selling dodgy products. If they have any doubt, they won’t do it and you’ve lost the deal.

Ethically Ensuring a Response and Feedback

Your initial e-mail contact is almost complete, but this is a big downfall in the sales process that people seem to have a problem dealing with. I can see why, too. It’s because it’s blatantly asking for something. In the real world it’s known as closing the sale. In this case, you’re not asking your prospect to “order now” or to hand over their cash, but to simply reply. Imagine the e-mail we’ve just put together without a call to action at the end. It would seem pretty meaningless and you’d probably be left thinking “ok and…? Did I miss something?”. It all seems pretty random without a reply request.

People do forget to do this often. You’ve got to get these guys to reply to you, even if it’s a straight up ‘no’. Asking isn’t such a bother. It doesn’t have to be complicated either.

“Thanks for your time. I’m looking forward to hearing from you” or “Thanks for taking the time to consider this joint venture offer, looking forward to your response”. Just whatever you feel comfortable with. Make sure it’s polite and asks for a reply and you’ll be fine.

Lastly, it’s important to include your full contact details, nice and clear, at the bottom. Not just your email address, but your telephone number, too. Some people like to call you up to have a talk or re-negotiate some more aspects of the deal.

If they don’t have the chance to call you, who knows what kind of deal you may have lost due to someone forgetting because they can’t get in contact right away and don’t have the time to wait for a reply. It’s all about the details. This course is rigorous and full of tiny, seemingly minor details. But understand that missing just one of them could mean one lost joint venture deal, which could have spawned scores of sales and affiliates for you, not to mention thousands of leads and who knows how much lost profit.

And That’s Your Proposal Email

Well, that’s all of it. Now your e-mail is complete and you know who to go to and why things happen. I’m confident that you can tailor these rules to your own business and your own products, and innovate on top of the basics that I’ve given you to follow here to grab new and fresh angles on the subject. Keep to the rule base and smother it in creativity. If you’re not a creative person, that’s not a problem. Ideas will start to flow once you get more products out there and have a larger and wider audience to promote to through the general techniques we’ve been talking about.

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