Google is at it again. This time, they have released what is called Google App Engine. In short, this is a web application platform to allow developers and businesses to host web apps in the cloud (meaning online). Google launched the product in it’s own new blog yesterday.

Google’s blog post describes the service quite well:

Google App Engine gives you access to the same building blocks that Google uses for its own applications, making it easier to build an application that runs reliably, even under heavy load and with large amounts of data. The development environment includes the following features:

• Dynamic webserving, with full support of common web technologies
• Persistent storage (powered by Bigtable and GFS with queries, sorting, and transactions
• Automatic scaling and load balancing
• Google APIs for authenticating users and sending email
• Fully featured local development environment

Google App Engine packages these building blocks and takes care of the infrastructure stack, leaving you more time to focus on writing code and improving your application.

This is a poke in the eye of Amazon. Amazon Web Services is also a platform for developers to run their web applications. Amazon offers S3 (for mass storage), EC2 (for virtual servers) and SimpleDB (database). So, Google App Engine is basically taking on Amazon. But, as Techcrunch is reporting, the Amazon package is more loosely coupled than the Google setup. Amazon allows developers to pick and choose what they need whereas the Google setup is pretty much all-or-nothing. In other words, Google App Engine is designed for people who want to run their apps entirely on Google.

Profy.com says that Google has “jumped the shark“, though. While Google is offering free service up to a certain point (500 MB storage, 10 GB bandwidth daily), Profy points out that Google made a mistake by using Python as the programming language rather than Ruby. They also point out that this is just another “me too” move by Google. They saw Amazon making money and decided to try to “one up” them and give some of it away for free (in classic Google style).

So, has Google really jumped the shark? Is Google App Engine really the next big thing, or is this just another temporary excitement designed to get bloggers excited over nothing?

I can tell you one thing Profy is right on: Python? Yuck. Google, for their part, says they will soon be supporting other languages, but I wouldn’t be interested in this until I see some Ruby or PHP support.