Many people who publish videos on the internet (such as PCMech) does put an "intro" on the front to inform people who made it in the first place.

Over the course of my video-making I discovered that by and large, people hate intros if they:

1. Are too long.
2. Are too "spammy".
3. Have the word "productions" in it.
4. All of the above.

Too long

On some older PCMech videos, yes the intros are way too long. So I shortened it, then shortened it again. At present, it’s just barely 6 seconds long and that’s just about right. (I could go even shorter and might for future vids.)

If your intro is longer than 6 seconds, shorten it. Anything longer will annoy people.

Think of it this way: When you’re driving on the highway and see a speed limit sign, you have seen and processed the information in just a few seconds. Intros work the same way – all you need is a few seconds and nothing more.

Too "spammy"

This is where your intro is "pushing" something too much and looks like an ad. Intros are supposed to be informatory first and always and not spam.

Has the word "productions" in it

Instead of coming up with something original, people will use "First name, Last name Productions". Nobody cares. Get rid of it and use something else (preferably something a lot shorter).

Skip the intro altogether?

There’s a school of thought that states you should have no intro whatsoever, and instead put informatory stuff at the tail after the main video is over.

Does this work? For some it does. It depends on your content. If you have relative assurance that people are watching all the way thru, then yes you can ditch the intro altogether. If not, stick with the intro.

Do intros bother you?

Let us know in the comments.

We all know that the OS wars will wage on until the end of time. You’ll have the Windows guys unenthusiastically entering the battlefield in their suits and ties. The Apple guys staggering into the battlefield in rainbow gear smelling like hemp. And the Linux guys will be tripping over their pocket protectors.

OK, see, I just fueled the debate. Again! And purposely so, yes. [David reaches up and feels his horns. Yep, they're still there.]

Continued

Yep, that’s right. I turn 33 today, so you can clicky-clicky on your mouse on over to here or here and send a card to rich@frostedside.com.

Being that I was born smack dab in the mid-70s (1975), my generation was literally the last that experienced the world before internet. As a matter of fact, my generation was also the last before the advent of pagers (remember those?), cordless phones, cellular/wireless phones, cable television, satellite television/internet, home video (VHS/Betamax), compact discs, GPS and so on.

Computers were around, but it was a for-enthusiasts-only club (i.e. nerds) up until well into the 2000s.

Do I long for the days past when we didn’t have all of today’s modern technology around?

Absolutely not.

My opinion is that technology has matured in a way that has without a shadow of a doubt improved life.

Unofficially, consumer-available internet wasn’t widely available until 1996, so let’s turn back the clock to 1995 and compare tech then to tech today in 2008. We’ll also throw some other modern-day tech into the mix here.

Confirming the balance on your checking account

1995: Manually keep a record of your balance in the back of your checkbook, by hand. Wait until the bank opens on a day when you’re not going to work (usually Saturday) and either call or visit to confirm the actual balance is correct – and it usually wouldn’t be.

2008: Login to your bank’s web site and check the balance – anytime.

Placing a phone call for a tow service when your car breaks down

1995: Lock your car and literally abandon it, walk to the nearest payphone, grab the attached phonebook (assuming it has one), find a tow service listing, put a coin into the phone (assuming you have one), place a call to the tow service, walk back to your car and wait.

OR

If there are no payphones around, go to a stranger’s house and do the EXTREMELY awkward thing of knocking on someone’s door and pray to God it’s someone nice that will let you use their phone to place a call to a tow service.

2008: Grab your wireless phone, dial 411 (in the US), be auto-connected to a tow service and schedule a truck/lorry to come by and get your car to the nearest garage. The wait time is the same but at least you don’t have to abandon your car.

Getting turn-by-turn driving directions to anywhere

1995: Use a fold-out map, physically draw your route using a “highlighter” marker, assuming your vision is good enough to read the jumble of lines.

2008: Internet and/or GPS. If using internet, print your map just for the area you need to know (far easier to read). If using GPS, get in the car, punch in the address and go.

Communicating with anyone by voice in a different country

1995: Place a phone call and cringe knowing you’re spending an obscene amount of money every minute you’re connected just to say “hello”.

2008: Use free client-to-client voice communication via internet. Smile knowing that you’re saving loads of money compared to a phone call. And it sounds better than a phone, too.

. . .

The above are just four seemingly insignificant examples but are in fact very significant.

If you use internet and tech in a way that serves (keyword there), you have the advantage of using communication and data mediums that make life easier and better.

Simply put, I don’t miss the pre-internet/pre-tech world and look forward to what tomorrow brings.

As a final note, I still to this day love the fact that the internet is truly a world-serving thing. When I see something as simple as blog comment from people across the USA or from other nations (Canada, UK, Australia and anywhere else that has internet access), that’s just plain awesome.