The Importance Of Using E-Mail Whitelists

Many people out there know what e-mail blacklisting is but may not necessarily be familiar with whitelisting.

In basic terms, to blacklist means "don’t accept" and whitelist "accept" when speaking of e-mail. You could also say it as "block" and "not block" and it would mean the same thing more or less.

I will periodically check my Trash folder for e-mails mistakenly flagged as spam by the server. (I have all my Spam auto-sent to that folder for holding until I manually delete it.) It does happen from time to time and I have to periodically modify my whitelist so the mail server knows "when I see this originating e-mail address, let it through".

Using whitelists is easy

If you’re on a free web-based mail system like Gmail, Yahoo Mail, Hotmail or the like, your Contact List is your whitelist. Any e-mail address you put in that list will be allowed thru.

If you’re using domain-based mail thru a web host provider, chances are it’s SpamAssassin enabled; your hosting control panel should allow configurable whitelist options on a server level.

If using POP-based mail, your whitelist is the Contact List is in the e-mail client (i.e. Outlook Express, Mozilla Thunderbird, Eudora, Apple Mail) you use.

Whitelists are not just for friends and family

My whitelist is rather long to ensure that all mails I want to get are never flagged as spam. This includes the e-mail addresses from my bank (for service notices), credit cards and other service providers.

Common e-mail addresses for popular services:

If you use YouTube: Add service@youtube.com to your whitelist.

If you use Google Alerts: Add googlealerts-noreply@google.com to your whitelist.

If you use PayPal: Add service@paypal.com to your whitelist.

If you subscribe to any e-mail lists: Generally speaking an e-mail list always uses the same e-mail address. Add that address to your whitelist.

Will whitelisting certain e-mail addresses increase the chances of spoofed e-mail?

No.

It’s the mail server’s job (or more specifically, the anti-spam software’s job via the mail server) to detect spoofed e-mails and flag them as such. So even if a particular e-mail address is on your whitelist, if the server detects a spoof it will not get to your e-mail inbox regardless.

But bear in mind that periodically a spoof will come thru; that’s just the nature of spam. What this means is to not always take whatever lands in your e-mailbox "as gospel", so to speak.

I cannot stress this strongly enough to always use common sense with e-mail. If an e-mail asks for a username, password, any fiscal information, personal information or the like, DON’T give it out.

Why use whitelisting at all?

With spam prevention there are two, and only two complaints about it:

  1. It’s not good enough.
  2. It’s too good.

Most people fall into the "too good" category. Some e-mails get sent to them that never land in the inbox because the mail server is a bit too "trigger happy" with spam flagging.

Whitelisting will ensure the e-mails you want to get are properly delivered. It’s not a perfect solution, but it makes your mail more manageable.

Free eBook!

Like what you read?

If so, please join over 28,000 people who receive our exclusive weekly newsletter and computer tips, and get FREE COPIES of 5 eBooks we created, as our gift to you for subscribing. Just enter your name and email below:

Post A Comment Using Facebook

  • Drew

    Great article Rich. Informative and to the point.
    Thanks!

  • http://www.mycashdiary.com justin

    I have whitelist of my contacts but sometimes the email still ends up in spam folder.

  • http://www.celebrity-hair-sedu-style.com Soli

    One wonders how many people never really know the use of this. As for me, whitelisting works but blacklisting doesn’t.

  • CArlos

    Just ran across this posting and found the terms whitelisting and blacklisting, very discriminatory and degrading. For what its worth, I am white, and was upset to hear that you are all accepting this terminology without giving it much thought.

  • http://www.frostedside.com/blog/ Rich Menga

    http://en.wikipedia.org/wiki/Whitelist#E-mail_whitelists

    http://en.wikipedia.org/wiki/Blacklist#Computing

    Standard accepted computer terms.

    While you’re reading that, check out the millions of hard drives that have “master” and “slave” directly imprinted in the steel.

    I’m sure you’ll have many complaints to report to the entire industry.

    In addition, you are being insensitive by using the term “white” to describe the color of your skin and you obviously didn’t give that much thought. You are a Caucasoid; not “white”.

    http://en.wikipedia.org/wiki/Caucasian_race

    I also suggest you pull your head out of your ass.

What’s Your Preference?

Daily Alerts

Each day we send out a quick email to thousands of PCMECH readers to notify them of new posts. This email is just a short, plain email with titles and links to our latest posts. You can unsubscribe from this service at any time.

You can subscribe to it by leaving your email address in the following field and confirming your subscription when you get an email asking you to do so.

Enter your email address for
Daily Updates:

Weekly Newsletter

Running for over 6 years, the PCMECH weekly newsletter helps you keep tabs on the world of tech. Each issue includes news bits, an article, an exclusive rant as well as a download of the week. This newsletter is subscribed to by over 28,000 readers (many who also subscribe to the other option) - come join the community!

To subscribe to this weekly newsletter simply add your email address to the following field and then follow the confirmation prompts. You will be able to unsubscribe at any time.

Enter your email address for
Free Weekly Newsletter: