There are many ways to do business with others and no two will ever be the same. Keep this in mind when looking at how you’re going to go about each joint venture. Some common mistakes people make when trying to pitch a JV deal are:

• Contacting people in markets not compatible with your’s
• Offering things in return for a JV deal
• Sending bulk, form-letter style JV pitches

With those things in mind, let’s look at ways to get into JV.

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Selling Yourself & Products

Joint venturing, as with all other aspects of online marketing, is all about selling yourself and what you’re offering to your joint venture partner. But there’s one single thing that I want you to keep in mind when trying to pull off joint ventures: Don’t just go out there, do the research, find people that you want to joint venture with, and mail them with a generic offer. There’s much more to it than that.

Think equal gains all the time. You already know what you want from them, and that’s an ad to their current customer base or any resources they may have suitable for your product. That’s the easy part. What you have to think about is: what do they want in return? If you can figure this out before doing your mailing, tailoring your offer to specific people and their situations from the outset, you’re going to do a much better job of attracting a YES rather than using generic mailings and hoping they’ll come back with a counter deal.

Of course you will, without a doubt, encounter counter deals. People will try to get more out of you for their time and money. This is business. It’s quite acceptable and to be expected. But, if your original offer isn’t even in the ballpark or close to what’s going to be requested in return, you’ll be flat out denied. It’s up to YOU to draw up a good offer. Don’t wait for the other person to do it. Always remember that. It’s likely they’ll be very busy, have products of their own, and possibly even more joint ventures to deal with. Again, why would they look at your offer if it’s not what they’re looking for and spend time firing e-mails back and forth trying to agree to something more acceptable to them? They just won’t do it, and your margin of error is very small.

Old Ways That Don’t Work Anymore

The method that most people seem to use for approaching joint ventures is unfortunately backwards. They create a product, put a price tag of a thousand dollars on it, send out a bunch of joint venture offers and wonder why they keep getting denied over and over again. This is because they’re not looking at equal gains from the right perspective.

You could have a great product. You might think it is the best thing ever offered. But, when trying to secure a JV deal, you need to step into the other person’s shoes. Will that person find your offer useful or unique? Will that person make money with the offer? Will their reputation be bettered by promoting your product or by you introducing a special offer that you tailor to their list? This is the way to think about it.

You need to look at it from their point of view and not yours, as hard as that is to do. With a little bit of prolonged observation, it’s not hard to spot exactly what type of deals you should be approaching these people with. The worst thing about this is that often the products are good but the deal is shoddy, and people aren’t getting these big joint ventures that their products deserve. Even though they have the right idea, they’re still way off.

In the next section, I’ll show you exactly what I mean..

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