In preparing your resume, the more you know about the position you are targeting, the better. If you know the company’s missions and goals, if you understand the needs of the position, if you recognize the company’s “concerns,” and if you know who comprises the company’s competition, you will be prepared. AND you (and your unique skills and experience) can meet the needs of all the above (you have accurately assessed your own value to those who have employed you in the past), you will have the material necessary to create an effective marketing piece.

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