So, what is a joint venture? It sounds simple enough taken at face value. It’s a task that you undertake with other business owners to achieve a goal that’s beneficial to both parties. But I really want to spark your imagination here about the type of things you can get into and the type of deals you can strike with other online marketers that allow you both to reap the rewards. Time to get the juices flowing.

[hidepost=1]

So really, what kind of joint ventures are there out there to be had? You know, this is a subject that I enjoy so much, simply because there’s a huge amount of space for innovation and improvisation. New ideas, and new methods to bring in that all important deal that’s going to get your ad and your brand in front of hundreds of thousands, and even millions of the most hungry and ready to buy customers – The ones that will make or break your business.

These customers are the pre-qualified, 100% already interested in your product, customers that are extremely likely to buy from you. What you’ll find here is that the response you’re going to get far surpasses any e-zine ad or lead purchases in the majority of cases.

There’s several different types of joint ventures on the market for your money making pleasure. Everything from simple ad swaps (where you might send an ad to your list while someone else sends an ad to theirs about your product) all the way up to full-scale partnerships. In fact, it is quite possible that you found PCMech EDU through a joint venture deal we arranged with somebody else. But, despite the number of different kinds of deals, I’m going to be concentrating on the kind of joint venture that gets your site, and your ad, seen by hundreds of thousands of people. However, I think it’s important to understand the fundamentals and the ‘whys’ before we move on to the ‘how’s’. This is risky territory – we need to get it right first time.

Why Are Joint Ventures So Exciting?

It’s real important to me that you get this type of information. I’ve seen so many products out there that talk to you about how to do stuff. That’s great, but if you don’t know why, it’s very hard to adapt things and come up with new ideas for your business. If you haven’t noticed already, I’m big on inspiration and innovation, not breaking rules that are already in place that we know work, but twisting them to make them original and make you and your business stand out from the crowd.

So without further ado, let’s talk about ‘why’. If I asked you why do you do joint ventures or why should you do joint ventures, the likely response would be ‘it makes me more money’ or even ‘Joe Bloggs told me to’. Not to worry, this would be most people’s response, but there’s more to this than ‘I want to earn lots of cash’ – much more.

Hey, why not start out with the obvious before getting too heavily into this. I want you to know something, and that’s your time is not being wasted here. To put it simply, it is so much easier to succeed when there are more people on your side and promoting with you. Forget advertising in e-zines for now. This is so much more powerful. I’m talking thousands of percent. So first tip of the day, even if it seems like you’re cutting your profits, never go it alone. Many are failing because of this one factor alone.

First, let’s look at what is so powerful about this type of joint venture. Aside from getting access to big lists, which is all well and good, there are so many advantages to this that people don’t see. Not seeing the advantages and underestimating the possible returns is a sign of a disaster and very few closed deals, because people simply won’t take it as seriously as they should. And heck, why should you take it seriously? Well, there are a lot of reasons, but to keep things short and to the point I’m going to talk about the two main ones that everyone has to know. The power of this is unimaginable; I’m going to show you that now.

When you’re sending ads out to e-zines, you’re doing something very expensive, whether you know it or not. What you’re doing there is looking for new customers. Whether you’re using the e-zines to directly sell your products or to gather new leads, when you pay for ads you’re trying to get yourself new customers.

This is not an easy job. Far from it, in fact. It’s expensive and isn’t guaranteed to work as I’m sure you’ve already experienced. Now see what happens when you approach a fellow business owner or list owner with an offer they simply can’t refuse? You get something massively important.

For some time now, many years in fact, e-zines have slowly been turned into personal lists. The big name marketers have their huge lists of people that they only use to sell their own products. Why do they do this? Because when you’re bombarded with advert after advert from customers that have paid to advertise to you (ala normal e-zine) you’re going to get bored, and all you’re seeing are ads from random people when you see that ‘from: Joe Bloggs’ field in your inbox.

The bottom line is that the response rate starts to drop off. Adding to this problem is the fact that there are a lot of e-zines out there that just don’t provide quality content anymore. It’s all about making the money. Granted there are a few exceptional e-zines that do still do this, but they’re few and far between. Many of them just turned into unresponsive ad lists.

When you approach a fellow marketer with a great offer where they gain, and they agree to send an ad out to their list, you’re getting a couple of very important things. First off, you’re getting access to some of the most highly targeted customers around. What makes them highly targeted? These people have purchased from these marketers that you JV’d with and there’s no way on this earth that you would get access to their lists if you said “Hey, you do e-zine ads right? Here’s a hundred dollars, send my ad to your list of one hundred thousand subs and we’ll call it even”. It doesn’t work like that.

These lists are pure gold. They’re customers who have bought from these guys before. They’re customers who generally know their list owner is a success and is on their list because they want to either keep an eye on what they’re promoting, to get new ideas, or to follow suit. They listen closely and take note.

Imagine how long it takes, and the work, not to mention the huge amount of cash you would need to get a list of just ten thousand people that have bought from you before and want to be on your list for those reasons. Oh yes, now it all starts to become clear. The highly targeted people that are guaranteed to be interested in your product are right there for the taking. Not freebie seekers, not people that are hit and miss. They are interested. They’re spenders. They’ve bought before, and they’ll buy again. That’s the big difference.

The people on these big marketers lists are the people that are going to see something they like and pull out their wallets to buy. They’re deeply involved with the subject of the list and they have so much power to make a difference to your business when you reach them.

But, there’s more. Long term plans. The story here is the same. These are the type of people that once you’ve got them on your list, are going to be the repeat customers that come to trust you and buy from you again and again, reducing your need to go out and spend a crap-load on e-zines looking for new customers that just ‘might’ be interested. I sure hope you’re starting to see the power of this.

What really hurts me is how so many people get it totally wrong and underestimate this.

[/hidepost]

Like what you read?

If so, please join over 28,000 people who receive our exclusive weekly newsletter and computer tips, and get FREE COPIES of 5 eBooks we created, as our gift to you for subscribing. Just enter your name and email below: