I wasn’t joking when I said sheer speed and power. Get it right and it’ll hit you with such a force you won’t know what happened until weeks later. So what’s the difference between paying for ads to be sent to lists and JV’s? Well to begin with, the main difference is the effectiveness of personal lists. The response rate, targeting and conversion rates are unmatched. I’ll give you some idea of the scope of this with some statistics in a second. For now, though, all you need to know is that there are many marketers out there with huge lists, (I’m talking up to half a million subscribers, sometimes more). Very few of them ever sell any ads to their lists because eventually this dilutes the response. It takes a lot of work and dedication to run a successful list that does sell ads and is open to the public. You’d see the difference immediately if you subscribed to a private marketers list. You wouldn’t get a bunch of random ads, and in most cases you actually get far less content than a standard ezine, but the response rates they see are immense for several reasons:

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1. The subscribers fully trust the editor and are familiar with the list owner. Every mailing they get is from one person. Even the ads they receive for other products are fully endorsed and the majority of the time, sent directly by the list owner.
2. Subscribers are not just there for quality content.

So what changes with the private list owner? I’ll show you. Think of the biggest name marketer that you can. Someone that you really look up to, someone that you admire, someone that’s reached their goals and is somewhere that you want to be with their business. Now imagine you’re subscribed to their list and again I ask you to tell me about the writer of those regular mailings. You see what changes? They’re not just a publisher anymore. They’re a trustworthy authority who’s already proven themselves to their subscribers. No longer are you receiving random ads from unfamiliar people anymore.

This person is very highly qualified, they’re an authority and they’re where you want to be. Because of this familiarity and trust, you are far more likely to listen to them as one of the most successful online business owners on the face of the planet instead of someone who just publishes a mix of third party ads and articles every week or so. This is why the response rates are so high on marketers lists that provide next to no content compared to a regularly published ezine in the majority of cases.

But hold on a second, don’t be fooled into thinking that I’m going to teach you how to e-mail your favorite and highest earning marketer and suddenly become their best friend and have free reign on their list. That may come with time, but if there is one thing that I have to tell you right now it’s that rarely is anyone ever trusted from ‘outside’ of these circles. Why? Don’t worry, it’s nothing to do with you personally, but ask any big name high earning marketer and they’ll be able to tell you stories about how they’ve been approached by those who just see dollar signs in their eyes and expect to be made rich overnight.

Don’t fret though, because I bring you good news. The majority of those new to the marketing scene only see the biggest names as potential prospects. This is not the case at all. It is common for new marketers to think they can’t JV because they feel out of the loop. The biggest marketers are all in contact with each other, promoting all their products between them ensuring their success long term. “What chance do I have?”

Let me reassure you right away. Yes, all the big names generally keep to themselves and their circle of reliable contacts and, because of the trust factor we talked about earlier, rarely let anyone in until they prove themselves. Famous name or not, the majority of us marketers get into that frame of mind when we’re established and profitable. We have to protect our own interests and our reputations, not to mention there’s only so many hours in one day.

But you know what? There’s nothing stopping you doing the same.

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