I wasn’t joking when I said sheer speed and power. Get it right and it’ll hit you with such a force you won’t know what happened until weeks later. So what’s the difference between paying for ads to be sent to lists and JV’s? Well to begin with, the main difference is the effectiveness of personal lists. The response rate, targeting and conversion rates are unmatched. I’ll give you some idea of the scope of this with some statistics in a second. For now, though, all you need to know is that there are many marketers out there with huge lists, (I’m talking up to half a million subscribers, sometimes more). Very few of them ever sell any ads to their lists because eventually this dilutes the response. It takes a lot of work and dedication to run a successful list that does sell ads and is open to the public. You’d see the difference immediately if you subscribed to a private marketers list. You wouldn’t get a bunch of random ads, and in most cases you actually get far less content than a standard ezine, but the response rates they see are immense for several reasons:

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