A moment ago, I mentioned established JV marketers having a circle of friends and contacts that they can rely on to make each other a success. Always keep this picture in mind. This is what I aim for when I get into a business. Marketing consists of so many aspects that it’s way too time consuming to master them all. When I wake up in the morning and have a problem, I know that someone on my contact list, through the JV’s I’ve been carrying out, can point me in the right direction towards solving it. And you know what? They go about things the same way. If I can help them solve a problem they have, I’m going to do that, and they will approach me to assist.

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