I have written about signatures for both email and forums several times over the years, but today I would like to leave this post a little open ended and get some reader comments.
My thoughts on signatures (for business communication) are they should essentially be a shortcut for people to get in touch with you. Only relevant contact information about yourself and company should be included.
For example, my business signature reads:
Name
Company
Phone / Fax
Web Site
In my opinion, the following absolutely do not need to be in signature:
- A graphic of any kind (unless your logo is required).
- Sent from my [iPhone/Blackberry/etc.] – By this logic all my replies should say, “Sent from Outlook”… could you imagine seeing that at the end of every message?
- Message scanned by XXX virus scanner – This looks quite unprofessional… especially when it shows your virus database is 3 months out of date.
- Certifications – IT people seem to love to put a slew of acronyms (and many times the associated graphics) in their signature. Not only do people not know what these mean, does anyone really care?
- Legal jargon – Some companies have all their outgoing mail append 2 paragraphs which basically says, “if this message isn’t for you, please delete it”.
I realize some company policies require this or that to be in email signatures, but what are your thoughts? Do you even care?

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