Why Email Still Rules

This is a response article to Jessica E. Vascellaro’s article, Why Email No Longer Rules.

For years I have been hearing over and over, "Email is dead." This is absolutely not true and probably never will be. The reason is because there has been absolutely nothing introduced to messaging which works better than email.

Jessica cites Twitter and Facebook several times. Both of these are cloud-based, and are therefore stupid because there is no way to save your messages locally and back them up. And when the cloud goes down, guess what? So does all your messaging. Nobody in their right mind would use Twitter, Facebook or any other cloud-base as their primary messaging system. Do so and you’d be a fool.

She did not mention anything about the cloud whatsoever (it’s mention nowhere in her article,) or how unbelievably dangerous it is to use. I think the debacle with T-Mobile Sidekick exemplifies in grand fashion why cloud-based messaging just plain sucks.

There is absolutely no way business can run without email. It is a messaging system that is proven to work. Twitter is plagued with outages. Facebook is plagued with social media "badness" in the form of phishing. Business has enough issues dealing with spam, and you want to tack on cloud outages and phishing on top of that?

I can say with utmost certainty that social media style messaging absolutely will not replace email, nor "dethrone" it, as it were.

Something eventually will replace email, but it certainly won’t be Facebook or Twitter. Not by a long shot. Email is still king of the mountain.

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7 comments

  1. Have you tried Google Wave yet? I have not been fortunate enough to have access yet, but it is being touted as the successor to email.

    Anthony Russo
    anthony.russo10@gmail.com
    http://www.anthonyrussoblog.com/Anthony
    Skype: anth.russo
    Twitter: @AnthonyRusso

  2. Lets face it fax is still used in many offices and with email I can send attachments on a person to person bases . I don’t use face book never had a use for it . I don’t Twitter and my cell phone is out of minutes at this moment . But if I want to share photos with someone I will email it to them without sharing it with a bunch people I don’t even know.

  3. Email is not even close to being replaced by social networking. What a complete joke of a suggestion. Email can reach pretty much anyone, no an individual, or broadcast basis.

    And the faxing is a good point. There’s still no quicker way for a lot of people to get an application for state or federal services/benefits to the agency than with the fax.

  4. I would hate to have to give up email for any other communication system, especially for work.

  5. I agree with Rich emphatically. Just the lack of a robust attachment system kills all of the other systems. The discrete nature of e-mail (specific senders to specific recipients in a single message) is an absolute requirement for business communications. That is what scares me about Google Wave–I want absolute control over to whom, when, and what content is sent in my communications, and I want a record of it. GW looks too open–I think they are sacrificing too much control and privacy for the sake of collaboration to make it something that can reasonably be used at the executive level in the corporate world.

  6. Great article on email. It is good to see that something which has stood the test of time will continue to be used by most people using computers. Everyone understands email. It’s simple and easy to use. Other systems are too open.

  7. Email trumps everything. It represents the absolute most powerful and effective way to get traffic to visit your website and ultimately get people to buy your product and services. Email is the #1 when it comes to driving people to your site and everything you do need to have email strategy in mind.

    Here’s the hierachy..Email -> Twitter -> RSS -> Facebook

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