People have been debating about whether Ultrabooks will save the NAND Flash Memory Industry or not. Some experts say, “Yes.” With the drop of NAND sales and the flooding of Ultrabooks, some have called Ultrabooks “The ‘shining new hope’ for NAND sales.” Not surprisingly, with the use of SSDs and the joint use of less case weight and faster speed, NAND flash memory is expected to boost the market by 8 percent, says IHS, an industry researcher. That’s $22.9 billion in 2012.

And Who’s Driving the Save as well as the Sales?

You are. Because consumers did not take as high of an interest in notebooks in 2011 as industry leaders expected, and NAND sales actually dropped below expectations, manufacturers have reduced their capital spending for 2012. Instead of remaining on the fast track with diminishing notebook sales they are producing more Ultrabooks than ever.

What Does that Mean for You?

• New Technology. Because you, the consumer, create the supply and demand for the Ultrabook, manufacturers want to continue to create what you want. And this time around, it isn’t the standard notebook. What of battery life and computer efficiency? Expect an upgrade. Models will have various specifications depending on the needs of the user. Power and performance is important to consumers; no more standard hard drives without SSDs to bring the costs up.
• A Variety of Options. Manufacturers are listening. Get between a 13″ and 15″ Ultrabook, get the color you want, the style you want, and the weight you can handle (4 lbs or less). No more lugging around your 5 lb plus laptop.
• The Best Without Spending a Mint. The cost of an Ultrabook is a little more than the cost of a notebook, and with all that you need to do and get around to doing, that says a lot. Ultrabooks have different price points so consumers can buy what they can afford.
• Additional Industries Benefitted. Consider Flexstar, who began their business by repairing floppy disk drives. Years later, they are the testing platforms for SSDs. Now that a partnership between Micron is in place, SSDs are continually being fine-tuned for a more superior product, which is then sent along to you.

Obviously, whether or not Ultrabooks will save the NAND flash memory industry ultimately remains to be seen, but time, (what remains important to consumers and what doesn’t) will tell.

Emily Green is a very competent writer with more than 6 years professional experience in blogging, copywriting, content, SEO, dissertation, technical, and theses writing. She has written more than a thousand webpage content articles in past projects. When she’s not writing for Copy for Bylines, she likes to read, bike and take her dog to the park.

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