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Hey, it’s that great service Windows Live Expo! Everyone’s using it, right? RIGHT?! Actually no. No one’s using it and you probably never heard of it either.

This site like many others is now gracing the pages of Ghost Sites because it’s more or less dead as a doorknob. The particular article Steve wrote about Expo is here.

An excerpt from that article basically nails it:

MSFT keeps demonstrating a failure to master the simplest principles of Internet Marketing 101, including the principle stating that you must have a catchy name whose meaning bears some close resemblance to what the function of your property is. The name “Live Expo” sounds like some kind of virtual trade show, not a classified site. “Live Marketplace” or “Live Classified” would have been a far better choice, but even the word “Live” (used by its flagship search engine, “Live Search”) is practically meaningless, unless what you’re selling is longevity products.

You’ve got to admit, “Expo” doesn’t sound like anything to do with classifieds, does it? Right. But that’s what Expo is about.

Go figure.