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I'm in the business - where we have set rates and stuff, but I do side jobs for selected people and personal friends. The way I handle a custom build for them is they order the parts from Newegg or wherever, all subject to MY approval, and I charge a flat $200 for consulting, assembly, testing, and installing the OS and required software. I won't custom build with any parts I consider substandard and I don't do cases with lights or windows or Darth Vader staring at me. I also don't do AMD due to past issues (and yes, I do have a few gamers for customers, they have P4's).
If someone in my side category wants a cheap box, I'll sell them a prebuilt from my business's 3rd party builder's configurator and give them a 5% discount off our usual markup (which is not much to begin with, by the way). It costs about the same as if they bought just the parts and they are decent quality cheapies. They presently have Foxconn and Intel micro ATX motherboards with onboard everything in Casedge cases with FSP power supplies and the builder carries the warranty.
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