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Personally I don't think this move will encourage anyone (consumer) to buy or switch to the Mac. I think this was prompted because of the story of the guy who started the XP on Apple reward contest. He had convinced his boss that the macbook pro would boot XP so the company bought him one. I think Apple saw this and realized there was potential for more corporate sales if installation and booting of windows was easy to do. I really don't think Apple did this to appease the very small minority of consumer Mac users that want to run windows.
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Better to use a Mac and be THOUGHT a fool, than to use Windows and REMOVE ALL DOUBT
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