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while the yutube technology is exciting and has a ton of potentional, I view youtube as the exciting tech company du jour. There were tons of similar businesses during the tech boom in the late 90's that shot up like a skyrocket and fizzled out just as fast.
it is quite possible the Youtube might stay at the top of the mountain and be the martket leader for years and years to come, it is also quite possible that they might end up on the technical business trash heap with all the other failed business models.
While understand the importance of advertising and marketing, I am still not 100% sold on the effectiveness and impact of internet advertsing. I, personally, no longer "see" it, ads have just become part of the background noise and not something that i apy any particular attention
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