Political Correctness to me is a bunch of hogwash. There is a difference between respect and inclusion. What you really want is respect. Just to be included is not the best solution.
With regards to the sports questions and female reporters... do you think a female reporter will bring more women to the sport? I think not. Basic rule of marketing is to make your product irresistable. If women are not interested in watching sweaty men tackle each other than there is nothing you can do to change it. It is the sport itself that give women little interest. You need to make football THE sport to watch. The WNBA is a dismal failure.As highly talented as the women basketball players, they pale compared to the men. Thus there is no attraction to watch a league that features less talent.
Carrying it on to a different perspective... opportunities for women to become sportscasters, the same rule applies. Basic rule of marketing is to make your product irresistable. In this case it is the TV personality. If there was some woman as knowledgeable as John Madden with the his crazy electronic pen then it wouldn't matter. The point being that SHE is the RIGHT person for the analyst job. Merely putting a woman there to have a woman is BS.
As for commercials, if you make a irresistable, superior product you don't need to include a profile of the population. Focus on the product and the brand, the people of all colors will come to you.
My $0.02 worth from the soap box.
To me this means the same for all other areas. I am a minority and I resent the fact that many large contract like construction have diversity clauses to include XX% of minority contractors. I want to know I am there because I was the first company that popped into the delevoper's mind because I am the right person and that I am indispensible for the job. I want to know I am on the job because I earned the respect of my colleagues and not a statistic of diversity inclusion
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