In
VB, you don't need escape characters in strings. You can use them, but they're no necessary. To include a quote (or double-quote, as some call it), type it twice.
VB will translate it as an embedded single occurance.
Or you can concatenate the character equivalent: str = "< a href=" & chr(34) & "link........"
chr(34) is the quote mark. 65 thru 90 is the upper-case alphabet. 97 thru 122 is the lower-case alphabet.
If you have a copy of the MSDN Library, look up "ANSI character codes chart" in the index for values you can put in chr().