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I think in most cases, any given company simply wants thier name on customers lips. Any company wishes to become a "household" word. IE: Kodak
So I don`t really think they are counting on a user clicking on the advert but rather when the need arises that they now know what company offers the service they now need.
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2 goldfish were discussing Mythology.
The discussion ended when a goldfish replied:
"There MUST be a God, who changes the water?"
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