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I am using Gmail, and haven't noticed the adds at all. Even though the adds are personalized, I would rather have that, rather than pictures and animations.
The thing about Yahoo mail that bugs me, is that it attaches something to your actual e-mail! Gmail leaves your e-mail as you type it, no adds or links or any of that junk.
So basically bottom line for me, is that I don't care if a robot picks out some basic text on the side of my e-mails. The images and animations of yahoo draw my attention, when I never notice Gmail's adds. My e-mails with Gmail are clean, and ad-free.
I use Gmail, and yahoo, but I prefer Gmail.
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