How many advertisers can you get on an average stie?

[Punked Out Comp]

My mom want's me to help her with a site that she will be starting soon. She was going to charge money for her site, but I told her she would get more people coming to her site if it was free and she just got companies advertising on her site instead. I pointed out that if she has 50 advertisers paying $100 a month then she makes $5,000 a month and shes not working constantly. Those figures, however where just an educated guess. How many advertisers is it realistic for a starting site to have and how much would the monthly fee be? I'd prefer answers from people who have started thier own sites and have adds on them so they actually know what they're talking about.

[mattg2k4]

It depends most of all on the number of visitors you get, and how interested they are in the ads displayed. And if the website is just starting out, good luck getting 50 advertisers willing to pay $100 a month.

There is no "average" figure that applies until we know a bit more about the site in question.

[WhatsThisBoxFor?]

Some ads (such as google adwords, which I click on a lot, whether it is just to help the site, but sometimes they are interesting), work on pay per click, so you only get money for when someone clicks on an ad. If you don't get enough visitors to make some money off google ad's (even if it is not enough to break even, but the more the better) then I think that advertisers who work on a pay per view basis would be interested.

[rjfvillarosa]

Sorry to dissapoint you Punk, but you are wasting your time with advertisers.
You need to join affiliation companies that manage the "clickthrough's" as they are called, and the commision rate is appalling. the average clickthrough rate is about 3% of visitors to your site and then only about 2% of those actually buy something, (called a conversion) I have been running taillinks.com for about three years now I have advertised the site in every forum,ffa and email campaign you can think of and all my site does is break about even, to be honest most of the commision I make is from purchases that I make myself. The "pay per clicks" have very strict rules and if the tracking cookie looks like it is constantly being repeated, then they wont pay you. I can give you loads of information on this subject, but if you want some advice, unless you can get about 2 to 3 thousand visitors a week to the site you are wasting your time.

[Eric H.]

also, it depends on the type of site you run.

I run a Family Guy site thus display family guy related ads. Just to see how bad it really is, yesterday I had 4,477 banner impressions. 32 people clicked, 0.7% click through rate at $0.34 CPM = $1.51.

Click through rate and CPM differ by the type of ads... if I were to run investment ads the CPM would be much higher but since it's a family guy site no one would click on them.