Interesting Commericial

[Strider]

I don't know if this has been posted before, but I found the following interesting


Honda's New Accord


Here is a Honda commercial I was told about. It runs about two minutes
in length. Listed below is some information about making the commercial
you may find interesting BEFORE you go to the web site listed below to
watch the commercial.

There are no computer graphics or digital tricks in the film.

Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up
again. The crew spent weeks shooting night and day.

The film cost six million dollars and took three months to complete,
including a full engineering the sequence. In addition, it's two minutes
long so every time Honda airs the film on British television, they're
shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most down loaded advertisement in
Internet history.

Honda executives figure the ad will soon pay for itself simply in "free"
viewings (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation-including the costs.

There are six and only six handmade Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the
film.

Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.

When the ad was shown to Honda executives, they liked it and commented
on how amazing computer graphics have gotten. They fell off their chairs
when they found out it was for real. Oh! And about those funky
windshield wipers.

On the new Accords, the windshield wipers have water sensors and are
designed to start doing their thing automatically as soon as they become
wet. It looks a bit weird in the commercial.

Just one second of computer generation is used to link the two
halves-when an exhaust pipe rolls across the floor. At one point, three
tires roll uphill because inside they have been weighted with bolts and
screws.

http://www.daboyz.org/honda/

[Panama Red]

Saw that quite a while back. Pretty good planning IF it's all real. I'd like to know how 3 tires roll UPHILL! I would think the rubber would disipate much of the energy by the time tire 4 received an impact from tire 3. Still cool to watch.

[mairving]

Suprisedly True according to Urban Legends.

[Floppyman]

I've actually watched a similar video that was close to 30 minutes in length. I wonder how many takes that took! Then again, it was probable edited to make it look it was all taken in one shot.

[Hi Ho]

Why does the European version of the Accord look better than the American version? And why do they have a wagon? That is a cool commercial. I can see why that would take 606 takes.

[HAL9000]

Ya... saw that a long time ago already