I read an interview with Alex Frankel about his experience working in an Apple Store.

Some interesting things to note:

Apple turns away 90% of applicants to their stores. Is this true? Some say yes.

Apple prefers "enthusiasts and true believers" over sales experience.

Does design supersede everything at an Apple Store? Apparently so.

The interview is well done and the Q/A’s given are good for anyone who wants to know some good info on what makes an Apple Store tick concerning employee requirements, training and so on.

. . .


Part of the Apple Store experience which I always considered a bit on the pompous side is any employee labeled as a "Genius".

Case in point: Apple Genius Bar Rant Part 1 and Part 2 (video).

The Mac user in the video did not receive assistance at the time he was told prior. Furthermore when he finally did talk to the "Genius", the only advice given was to buy software.

Not very Genius-like if you asked me.

Why does Florida always get the sucky Apple Stores?